The Connection Between Psychology and Maximized Content Marketing

March 24, 2017 Content Marketing

Many people would never use the words “psychology” and “content marketing” in the same sentence, but in reality, there is a correlation between the two. Experts are fully aware of just how important psychology is in the areas of sales and digital marketing.

This is why an experienced content marketing company in Toronto relies on psychology for achieving the desired results. Gaining insight into what prospective buyers deem most important is a huge advantage for you when it comes to creating compelling and persuasive content. The following are a few tips that can be incorporated into your content marketing strategy, thereby giving you an edge over the competition.

Credentialed Professionals

Having credentialed professionals as part of your content marketing strategy gives people the perception that you are the authority. Although you can establish authority through blogs, articles, white papers, and various other forms of content, there are some challenges with these.

For example, it takes time and effort to research topics and then create content, time that you may not have to give. However, researching top content marketing agencies helps to alleviate some of the stress. This alternative solution provides you with access to a huge network, thereby enhancing your content marketing strategies.


Psychology is also beneficial for content marketing in that it stirs up controversy. Content experts know that rage and anger actually help drive content. In fact, a small amount of controversy will spread content throughout the internet quickly. Although a highly effective tool, certain topics should be avoided. These include race, politics, religion, and anything else considered sensitive. After all, the goal is to engage readers, not cause them to shut down. On the same note, controversial opinions should be eliminated from content.


The best content creation agencies are experts when it comes to using psychology in relation to content. They know that a great way to garner attention is by creating mystery. Whether content is basic or complex, a mystery is always enticing to readers. The psychology behind this is that teasing readers with something they do not know will certainly grab their attention.

This is easily accomplished with a series of blogs in that after reading one, your audience will come back for more. You can also build content around some type of future release.

The Bottom Line

At MacRAE’S, we know the right way to use psychology so that it has a positive impact on your business. Please visit our website to learn about the various services that we offer or contact us by phone to speak to a company representative.

Contact us to explore how we can help your business grow.