SEO Tips for Manufacturing Companies

Digital Marketing Services Manufacturing Companies SEO Agency

October 19, 2021 SEO
Who can forget the good old day’s handshake strategy of closing a deal at a demo site or tradeshow? While it was a competitive move, things are gradually changing in the marketplace. Now, digital marketing for manufacturing companies is the trend and it’s making a killing.
With internet users’ growth projection by 2021 lies at 53.7% across the world, many businesses have seen potential market growth. As such, they are rapidly migrating to the online market space. And the situation is no different with manufacturers. The need for digital marketing for manufacturers is on the rise.
Specifically, SEO for manufacturing companiesseems to create more opportunities for different companies in the manufacturing sector. But what does this marketing strategy entail? Let’s look at SEO tips for manufacturing companies:

What does SEO have to do with Manufacturing Companies?

SEO plays a critical part during digital marketing for manufacturers. It ensures your business pops on time in front of potential clients looking for services you can provide. The idea is to use it in directing prospective clients to your business site. Especially those looking for products/services your company is providing. For more insight, read next…

All about Manufacturing Marketing

Previously, a prospective client had a specific way of finding manufacturing services irrespective of the industry. The common ways were partnership deals, referrals, loyalty, and marketing. But with the transformation in the market sector due to the internet, the first three options are now unreliable. What’s left is marketing. But due to the previous ways of running their affairs, many manufacturers are hesitant on investing in marketing. While some are undecided and stack in the past, those embracing digital marketing are now leading in this industry.

Reach out to Prospect's Clients

Through SEO for manufacturing companies, online clients can find your business with ease. It ensures you target specific clients in need of your services as opposed to pointless leads that amount to nothing.

21st Century Industrial Marketing

The roll-out of the internet had a significant impact on many things including ways of operating businesses. It reduced the reliance on print media as prospective clients migrated online. Studies show that more than 90% of prospects search online before making a purchase. As such, ranking top on Google is vital and that’s what you can achieve with SEO. This doesn’t oppose the benefits of typical industrial marketing, but relying on it alone locks you out of the potential online market.

Emerging Trends in SEO for Manufacturing Companies in 2024

The SEO landscape for manufacturing companies continues evolving with new trends and technologies. Integrating AI and machine learning in SEO strategies is becoming increasingly significant. These technologies enhance keyword research and content optimization, and providing provide deeper insights into user behavior and search intent. Moreover, the focus on voice search optimization is growing as more users turn to voice assistants for their search queries. This shift necessitates a change in keyword strategy, prioritizing conversational phrases and questions.
Additionally, the importance of video content in SEO is rising, with platforms like YouTube becoming key search engines in their own right. Manufacturers must consider incorporating video content into their SEO strategies to engage a broader audience. Lastly, the emphasis on local SEO is intensifying, especially for manufacturers looking to dominate their regional markets. This involves optimizing for local keywords and ensuring accurate and comprehensive local business listings. These emerging trends underscore the need for manufacturers to stay agile and adapt their SEO strategies to remain competitive in the dynamic digital landscape 2024.

How to Implement SEO for Manufacturing Companies

While SEO for manufacturing companies promises great leads, it doesn’t mean it’s a smooth sail all the way. You need a specific set of skills to conquer the online marketplace and acquire a significant size of market share.

Luckily, companies like MacRAE’S can help you with that. They will help you with SEO-focused content, keyword research, and internal/external links, among other SEO strategies implementation.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
See all Google Reviews

Contact us to explore how we can help your business grow.