SEO Company in Canada: 5 Ways to Improve Your Website Performance

June 11, 2017 SEO

Even with a professionally designed and developed website, unless it performs, it has no value. According to one SEO company in Canada known for its unparalleled experience and expertise, five distinct methods will improve the performance of your website. Whether just starting out with a new site or wanting to improve on an existing one, the following solutions will make a significant difference.

Your local SEO company can improve your website’s overall performance using just one or all five methods mentioned. Top search engine optimization consultants focus on increasing the conversion rate of your site, which equates to a greater number of sales, enhanced profits, and more brand recognition. Also, the bounce rate decreases, which means that people stick around as opposed to leaving your site after viewing just one page. The following represent why proper website design and professional SEO services are critical to your success.

  1. Responsive Website Design – With a responsive website design, content adapts to fit the device that people use for viewing. Although the best search engine optimization consultants utilize a host of SEO methods, this one is perhaps among the most powerful, especially now that more people use mobile devices opposed to computers.
  2. Clear and Concise Value Proposition – While it can be tempting to list every great thing that you offer, you need to write a clear and concise value proposition on your home or landing page. Ultimately, this allows you to share the real value of your message without confusing your prospects with an overload of information.
  3. Simple Forms – Simplified forms on your website will also improve performance. Because most people dread completing forms, make those on your site short and simplistic. Also, limit the number of required fields, make error messages clear, create a vertical, single-column form for easy maneuverability, and use predictive text and auto-filling that eliminates manual work.
  4. Calls to Action – An efficient call to action will also enhance your site’s performance. Provide prospects with a clear message regarding what to do and what to expect after following through on the call to action.
  5. Improve Site Speed – The load speed of your site has a direct impact on its performance. While you still need to focus on mobile users, do not overlook those who rely on computers. Make sure that your site loads quickly and seamlessly for everyone.

At MacRAE Marketing, we offer excellent SEO services that will dramatically improve the performance of your website. For details on what we provide, please visit our website or call us today.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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