Rank Better in Search Results with SEO, UX and Accessibility

search engine Search engine optimization UX

February 16, 2021 SEO

When you combine SEO and the user experience or UX together, you can create a website that will meet all of your objectives, including your sales expectations. This is why it’s vital that you work with an experienced Digital Marketing Agency in Mississauga. Without the help of an expert, you may find that your SEO or your UX simply isn’t up to par, and that can leave you without one half of this very important combination. How do these two elements of a website come together to achieve you goals?

The Two Elements Can Be at Odds with Each Other

One of the issues many website owners face is that SEO and UX can be at odds with each other. SEO is aimed at Google and other search engines. The goal of great SEO is to match the site’s keywords, meta-data, and content with what users are looking for. Years ago, SEO was prioritized over UX. This led to sites that were so full of keywords that they were essentially unusable or uninformative.

On the other hand, UX prioritizes the user’s experience and focuses on providing them with the information they’re looking for. It includes everything from the color scheme to the site’s navigation. A great UX is intuitive but also, in many ways, invisible. The user doesn’t think about their experience because it’s smooth. Unfortunately, a great UX may not necessarily include much SEO, which means that this amazing website isn’t found by many users.

UX Includes Accessibility

It’s important to note that UX also means creating a website that is accessible by everyone. This means carefully considering who your user is and what may prevent them from a full, immersive experience on your website. For example, someone who is color blind may have difficulty navigating your site if color plays a large part in site navigation. Can your site content be read aloud by a navigation aid for those who cannot see? Good Digital Marketing Services in Toronto will consider all of these points and help you make your website accessible.

Bringing it all Together

The key to a great website is to combine SEO with a smooth, accessible UX. Content is absolutely vital to your human visitors, and they’re the ones who will ultimately make the decision to buy your products or engage your services. However, if they can’t get to your page, they never have the chance, which is why SEO is just as important. Finding the right balancing act between the two is one of the things MacRAE’S has perfected over the years. As the premiere Digital Marketing Company in Mississauga, we bring our years of experience to work for you.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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