Local SEO Tips to Dominate the SERPs & Map Pack

Search engine optimization SEO Agency SEO Practices

March 15, 2021 SEO

Looking to improve your SEO ranking and dominate search results? The best way is to work with local SEO services, so you have an expert on your side. You should also make use of the following SEO tips.

Use Structured Data

Structured data such as reviews, geo coordinates, local business information, and your address all help Google and other search engines understand what your website is about. This, in turn, improves the number of visitors and conversions.

Join a Local Search Platform

Local search platforms like GMB, Moz, and Yext help you manage your local listings. These platforms ensure that your contact information is accurate and consistently shared to local search engines and business directories. You don’t have to manage each listing on each platform, so you save a lot of time.

Update These Listings

Using a platform to keep your information consistent across listing directories is important, but you need to utilize that platform to make updates when needed. If you’re changing your hours of operation, for example, update that. Add holiday hours, update changes to your phone number or email address, etc. You want your customers to always have the right information about your business.

Links Remain Important

It can be easy to get caught up in social media and other new technologies, but some tried and true SEO methods still work. This includes high-quality backlinks. They’re still vital to your SEO campaign, so you want to make certain that you’re working with SEO companies in Mississauga that doesn’t ignore linking. MacRAE’S understands the importance of backlinks and has a tried-and-true method of building up backlinks for our clients.

Encourage Reviews

When your customers leave reviews, it helps build trust with people who are looking for the products or services you offer. It also helps with your rankings in the Map Pack. Even negative reviews can be helpful if you answer them and provide context for the review. Take the time to respond and tell your side of the story.

Use Local Terms

To rank higher in local searches and map queries, you need to make certain you’re using local terms. This includes using your neighborhood, city, and state in headings, metadata, text, titles, and even in your image alt tags.

Watch What’s Trending

Google Trends is a great tool for any search engine optimization company and local business because it shows what people are currently searching for and interested in. If keywords related to your products and services are trending, it may be time to adjust your SEO to match.

Consider Mobile and Voice Searches

People search on mobile just as much, if not more, than they do on desktop PCs now. This means your website needs to be optimized to provide all of the information customers want no matter what platform they’re using. Consider voice searches, too. Some people now ask for information from their digital assistant. What answer will something like Google Home or Alexa provide if asked about your business? Make sure these devices can provide helpful answers.

Contact MacRAE'S to learn more about how SEO implementation can boost your business.