Local SEO Tips to Dominate the SERPs & Map Pack

Search engine optimization SEO Agency SEO Practices

March 15, 2021 SEO

Looking to improve your SEO ranking and dominate search results? The best way is to work with local SEO services, so you have an expert on your side. You should also make use of the following SEO tips.

Use Structured Data

Structured data such as reviews, geo coordinates, local business information, and your address all help Google and other search engines understand what your website is about. This, in turn, improves the number of visitors and conversions.

Join a Local Search Platform

Local search platforms like GMB, Moz, and Yext help you manage your local listings. These platforms ensure that your contact information is accurate and consistently shared to local search engines and business directories. You don’t have to manage each listing on each platform, so you save a lot of time.

Update These Listings

Using a platform to keep your information consistent across listing directories is important, but you need to utilize that platform to make updates when needed. If you’re changing your hours of operation, for example, update that. Add holiday hours, update changes to your phone number or email address, etc. You want your customers to always have the right information about your business.

Links Remain Important

It can be easy to get caught up in social media and other new technologies, but some tried and true SEO methods still work. This includes high-quality backlinks. They’re still vital to your SEO campaign, so you want to make certain that you’re working with SEO companies in Mississauga that doesn’t ignore linking. MacRAE’S understands the importance of backlinks and has a tried-and-true method of building up backlinks for our clients.

Encourage Reviews

When your customers leave reviews, it helps build trust with people who are looking for the products or services you offer. It also helps with your rankings in the Map Pack. Even negative reviews can be helpful if you answer them and provide context for the review. Take the time to respond and tell your side of the story.

Use Local Terms

To rank higher in local searches and map queries, you need to make certain you’re using local terms. This includes using your neighborhood, city, and state in headings, metadata, text, titles, and even in your image alt tags.

Watch What’s Trending

Google Trends is a great tool for any search engine optimization company and local business because it shows what people are currently searching for and interested in. If keywords related to your products and services are trending, it may be time to adjust your SEO to match.

Consider Mobile and Voice Searches

People search on mobile just as much, if not more, than they do on desktop PCs now. This means your website needs to be optimized to provide all of the information customers want no matter what platform they’re using. Consider voice searches, too. Some people now ask for information from their digital assistant. What answer will something like Google Home or Alexa provide if asked about your business? Make sure these devices can provide helpful answers.

Contact MacRAE'S to learn more about how SEO implementation can boost your business.
Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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