How to Develop a Digital Marketing Strategy for Logistics Companies

B2B Logistics Digital Solutions SEO services

May 5, 2021 Digital Marketing

Digital marketing can be effective for companies in any industry. While most companies use digital marketing tools such as social media to connect to individuals, they are also useful for those who focus on business-to-business sales. Logistics companies, for example, need to look at what digital marketing can do to build their customer base. Here are some tips for digital marketing for logistics companies that can help you grow your company.

Start with a Website

If you don’t have a website, you’re going without one of the most informative and helpful tools you can have. Websites do more than just get people to buy something or bring them to your door. They provide information to current and potential customers while also letting you show a little of who you are. You can share photos, videos, blog posts, and any other information you want. This content helps visitors see the value in being your customer.

Email Marketing Is Still Effective

While it’s one of the oldest forms of digital marketing for transportation companies and other businesses, email marketing is still quite effective today. You can collect the emails from your B2B clients and communicate with them regularly. Email marketing can be very focused—you can segment your email list into various groups based on location, interest, type of logistics needed, and any other factor. This lets you very specifically target certain customers with information and services that they are likely to need.

Improve Your SEO

SEO is how search engines find your website and your other online content. If your digital marketing strategy doesn’t include an SEO strategy, you will likely find that you get far less traffic than you were expecting. Even if you’ve implemented SEO in the past, you may find that the strategies used are no longer the best ones. This is where MacRAE’S can assist you. We have years of experience in SEO for logistics companies, and we’ll help you determine the right keywords and strategies to use.

Ask for Customer Reviews and Feedback

Many people now go online to look for customer feedback and reviews before they even reach out to a business to discuss their products and services. Other business owners are no exception to this. In fact, business owners often put more emphasis on reviews because partnering with the wrong B2B company can have a major impact on their profit margins. You want to encourage your customers to leave feedback and reviews. If you receive a negative review, don’t pretend it doesn’t exist or try to have it removed. Instead, if the review site allows you to respond, leave a thorough reply outlining the situation as you saw it and directly address the concerns the review raised. How you react to negative criticism can have just as much of an impact as positive reviews.

These are just a few ways of developing a digital marketing strategy. Again, MacRAE’S is here to help you in whatever way we can. Contact us today to get the process started.

Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
Franco DiGiovanni
Franco DiGiovanni
2021-04-15
Good quality SEO work for my website. Monthly reports on activities comprehensive but a little complex for a non-SEO person to understand.
Jeff Wiseman
Jeff Wiseman
2021-03-25
Great company! I would highly recommend. The value that they can bring to your organization is worth every penny. Deepak and Rob should get special mention as they have made this journey into SEO for my business very easy. Thank you both!
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