How to Choose a Search Engine Optimization (SEO) Company

B2B SEO services Digital Marketing Services Search engine optimization

December 21, 2022 MacRAE'S 3 min read

If you’re like most business owners, you know that SEO is important but you may not have the time or knowledge to implement an effective SEO strategy. That’s where an SEO company comes in. But with so many options out there, how do you choose the right one? Here are four tips to help you find the best company for local SEO services:

Define your goals

Before you start your search for a search engine optimization company, it’s important to first define your goals. What do you want to achieve with SEO? Do you want to increase your website’s traffic? Improve your conversion rate? Rank for certain keywords? Once you know what you want to accomplish, you can better narrow down your search for an SEO company that can help you achieve those specific goals.

Do your research

Once you know what you want to achieve with local SEO services, it’s time to start your research. The best place to start is by asking for recommendations from other businesses in your industry or network. You can also check out online review sites such as Google Reviews or Yelp. And don’t forget to actually visit the websites of the companies you’re considering – this will give you a good sense of their style and approach.

Ask the right questions

When you’ve narrowed down your list of potential search engine optimization companies, it’s time to start reaching out and asking questions. Some important questions to ask include: -What is your approach to SEO? -How do you measure success? -Do you have any case studies or examples of previous clients? -How will we work together? -What is your pricing structure? Asking these questions will help give you a better sense of each company and whether or not they would be a good fit for your business.

Request a proposal

Once you’ve asked all the necessary questions and done your research, it’s time to request proposals from the companies on your shortlist. A good proposal will include an overview of the company and their approach to local SEO services, as well as a customized plan for your business that outlines their proposed strategies and deliverables. It should also include information on pricing and how they measure success. Review each proposal carefully before making a final decision – remember, this is a long-term investment so take your time and choose wisely!}

Conclusion:

Choosing an SEO company doesn't have to be difficult - if you know what qualities to look for and what questions to ask, you can find the perfect partner for your business' needs. Keep these tips in mind during your search and you'll be sure to find an amazing company that takes your business' digital marketing efforts to new heights! Contact MacRAE’S today to learn more about our SEO services in Toronto.

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Sylvie Berube

2023-11-02

The staff is amazing and professional. They take time to understand your business

Marla McNabb

2023-11-01

Very knowledgeable and helpful when it comes to SEO and websites

shelly small

2023-01-23

MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!

Demetrois Alafogiannis

2022-07-22

The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!

Pathway Communications Official

2022-02-04

MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.

DuraSystems Barriers Inc.

2021-06-21

We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.

lou alexiou

2021-06-18

MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.

Andrew White

2021-06-04

MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.

Gene Vincent

2021-06-02

I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...

Robert Dunford

2021-05-03

If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.

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