How Entity Based SEO is Changing Digital Optimization

Digital Solutions seo companies SEO Strategy

May 20, 2021 SEO

Unless you closely follow the changes in the SEO world, you may not be familiar with entity-based SEO. The term is typically used to differentiate modern SEO from older SEO techniques that were completely focused on keywords. Today’s SEO does include keywords, of course, but it also focuses on snippets and other forms of content. Concepts and ideas are now grouped into entities, and it’s these entities that a good search engine optimization company is able to utilize to get good page rankings on Google.

Entities Defined

Entities are more than just keywords or any single item. Instead, they make use of the context surrounding information to help people find what they want. People do search by keywords, of course, but they typically have a specific intent behind the words they use. Someone who searches for flowers may be looking for a florist, but they could also be seeking information on the meaning of specific flowers, how to care for flowers, and much more. This is why Google can’t simply look for the word “flower” on a webpage. It needs to examine the context of the word to see if the user would really find it helpful.

It’s not just text around a keyword. It can include images, names, places, businesses, and even abstract ideas and concepts. Colors and size play a part in defining an entity, too. A logo is a great example of an entity. People immediately know the Nike swoosh or the McDonald’s golden arches. Google can use entities to help determine the context of a keyword, allowing it to better match searches to webpages.

How Entity-Based SEO Affects Businesses

Of course, while using context can help search engines return better results, it also has an effect on businesses, local SEO services, and other content creators. You’ll need to change your SEO strategy to make certain it encompasses entities.

There are a few ways you can do this. First, you can focus on building a brand. As Google comes to understand your brand, it will make connections between your brand name, logo, and other information and specific keywords. This will help you rank higher in searches and make your brand more recognizable.

Business directories and other relevant listings also help. If you are listed on Yelp, you not only receive a backlink from Yelp to your website, but your website is classified within a specific category. Google can use this category to tell if your website is a good match for a result.

Want to learn more about entity-based SEO and how to incorporate it into your website? MacRAE’S can help. As one of the top SEO companies in Mississauga, we understand how to implement entity-based SEO into any website. Contact us today to learn more.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
See all Google Reviews

Contact us to explore how we can help your business grow.