How a Web Design and Development Company Can Boost Your Online Business

April 3, 2017 Business

You can give your online business a boost by hiring a reputable web design and development company. Professional web builders have the experience and expertise to help businesses stand out instead of fading into the background. Today, a professionally designed and developed website is critical because online competition is fierce. As a result, search engines will index your site properly, making it easier for your targeted audience to find you.

When conducting a search online for the best web designers in Toronto, you will notice that multiple companies offer templates. Although template designs are relatively easy to use and affordably priced, the problem is that they are cookie-cutter solutions. That means that if you use a template, your website would ultimately look like thousands of others. Simply put, there would be nothing significant about your site that both existing and potential customers would remember. While you might save money initially, you will lose in the long run.

Qualified web builders understand that success goes well beyond aesthetics. Therefore, professionals implement various SEO strategies that drive the targeted audience to your website. Strategies include rich and relevant content, inbound links, pay-per-click ads, and digital marketing, among many others.

A website that is professionally designed and developed specific to the product or service that you sell will promote and reinforce your brand. The appearance of the site and the optimization strategies work together to relay the right message to your audience. When a website is designed to provide solutions, people remember. As more people return to your site, your conversions will increase.

When searching for the best web designers in Toronto, the goal is to focus on those that offer years of experience and expertise specific to your type of business, as well as your short- and long-term goals. Good communication with web builders is also essential. You want to work with a company that is willing to listen to your ideas and concerns, but also one that will provide expert recommendations that will take your website to a new level of success.

As a full-service company, MacRAE’s offers multiple solutions for website design and development. Please visit our website to learn about the various services we offer our customers or call us to schedule time to meet with a company representative. We look forward to working with you as a valued customer.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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