Google Search Console Adds More Data Filters and Regular Expressions

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April 14, 2021 Digital Marketing

Google often rolls out new features for their Google Search Console and other tools. Recently, in early April 2021, the company added additional regular expressions, data filters, and support documents for both. For a digital marketing agency in Mississauga and the clients who work with the agency, these updates are important. Many experts in the SEO industry have applauded these additions and the abilities they provide users. Let’s take a look at exactly what this Google Search Console update added.

The Addition of Regular Expressions

Regular expressions have now been added to performance reports. These regular expressions, which Google shortens to regex, provide methods of finding and replacing items and adding complex filters to data. This helps users quickly and easily launch complicated queries and other filters, allowing them to find the information they want. This, in turn, allows them to make better decisions based on data and find the answers they need when they need them.

What exactly is a regular expression? Basically, it’s a way of searching for a specific term and variations of that term. For example, you can use a regex query to find “men and women” that includes the variants “men & women” or “m/w.” This guarantees you’ll find all items related to your query, not just the ones that perfectly match. For a digital marketing company in Toronto, this capability is game-changing.

Google has provided a document detailing how to make use of these expressions, but the basic process is very simple. You simply create a filter and then select Custom from a dropdown. Then you enter your expressions. Google does point out, however, that there may be some queries or pages that do not appear in one of these custom reports, typically when you’ve reached your storage limit or when user privacy is a concern.

Comparison Mode Improvements

The second change that has excited companies that provide digital marketing services in Toronto is the improvements Google has made to their Comparison Mode. This mode now allows you to select more than one metric. Before the update, if you did this, the resulting table didn’t indicate the difference between the two. Now, however, you can easily view a side-by-side comparison plus view important information like the differences in impressions between desktop and mobile users. In the previous example, this report would let you immediately see how “men and women” compared to “men & women” as well as any other variation you included in the query.

What does all of this mean for you? If you’re not a digital marketing expert, it may not mean much. That’s where MacRAE’S comes in. Our team can take the data provided by Google and translate it into a cohesive digital marketing plan. With our help, you can increase your traffic and conversion rate. Reach out to us today to discuss how we can help you.

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