Do Dentists Really Need SEO? (Hint: YES!)
Dental Office Dental Websites Dentists
Do you have a website for your dental practice and you’ve realized your search result rankings are not the best? Well, if that is the case, there is hope. One way to improve your rankings is by employing what is known as search engine optimization or SEO. It is a vital component of any business’s web presence. When not handled properly, it can be disastrous. When you are looking for professional results, look to MacRAE’S as your provider of SEO for dental websites.
Other Ways to Optimize Your Rankings
There are other things that can affect your placement in the search rankings. One of those is known as local SEO services. When searching the web, with location turned on, the search results are grouped differently than when it is turned off. Experiment sometime. Turn on your location and go to different areas and search for local pizza restaurants. There will be a 3-pack displayed at the top of the results page. These three businesses will show up on the map to the right of the search results. Wouldn’t it be great if your dental practice would be displayed in that prominent spot? It can with local SEO for dentists as part of the web development.
Ways to Appear Higher in Local Searches
There are several things that can be done to have your dental practice rise in the rankings.
- Build Local Mention
- Optimize Business Profile Listing on Google
- Get Reviews
- Monitor Business Reviews
- Make Business Website Mobile-Friendly
What Factors Impact Search Rankings?
When you work with a dental SEO agency, like MacRAE’S, we can address the three biggest factors which can impact your listing. Those are:
- Relevance
- Prominence
- Distance
Relevance
SEO dental marketing can make sure your dental practice is relevant to the keywords typed in by customers when searching for your business. This is addressed by making sure the search string used by customers will match your dental practice listing in Google.
It is also important to add a primary category and nine secondary categories in your Google Business Profile.
Distance
Google added a distance factor in the search rankings. This is described as the distance between the customer’s geographic location to your dental practice’s location. This distance is used to determine whether to have your practice appear in the 3-pack results.
Prominence
How well-known is your business? Prominence is determined by how many times your practice appears in online publications, articles, links, and business directories.
Reach out to find out how our SEO for dental websites services can help your dental practice rank higher in search results. SEO for dental offices can help drive customers to your practice. We are your SEO partner. Reach out to MacRAE’S today.
