Do Dentists Really Need SEO? (Hint: YES!)

Dental Office Dental Websites Dentists

October 28, 2022 SEO

Do you have a website for your dental practice and you’ve realized your search result rankings are not the best? Well, if that is the case, there is hope. One way to improve your rankings is by employing what is known as search engine optimization or SEO. It is a vital component of any business’s web presence. When not handled properly, it can be disastrous. When you are looking for professional results, look to MacRAE’S as your provider of SEO for dental websites.

Other Ways to Optimize Your Rankings

There are other things that can affect your placement in the search rankings. One of those is known as local SEO services. When searching the web, with location turned on, the search results are grouped differently than when it is turned off. Experiment sometime. Turn on your location and go to different areas and search for local pizza restaurants. There will be a 3-pack displayed at the top of the results page. These three businesses will show up on the map to the right of the search results. Wouldn’t it be great if your dental practice would be displayed in that prominent spot? It can with local SEO for dentists as part of the web development.

Ways to Appear Higher in Local Searches

There are several things that can be done to have your dental practice rise in the rankings.

  • Build Local Mention
  • Optimize Business Profile Listing on Google
  • Get Reviews
  • Monitor Business Reviews
  • Make Business Website Mobile-Friendly

What Factors Impact Search Rankings?

When you work with a dental SEO agency, like MacRAE’S, we can address the three biggest factors which can impact your listing. Those are:

  • Relevance
  • Prominence
  • Distance


SEO dental marketing can make sure your dental practice is relevant to the keywords typed in by customers when searching for your business. This is addressed by making sure the search string used by customers will match your dental practice listing in Google.

It is also important to add a primary category and nine secondary categories in your Google Business Profile.


Google added a distance factor in the search rankings. This is described as the distance between the customer’s geographic location to your dental practice’s location. This distance is used to determine whether to have your practice appear in the 3-pack results.


How well-known is your business? Prominence is determined by how many times your practice appears in online publications, articles, links, and business directories.

Reach out to find out how our SEO for dental websites services can help your dental practice rank higher in search results. SEO for dental offices can help drive customers to your practice. We are your SEO partner. Reach out to MacRAE’S today.

Sylvie Berube
Sylvie Berube
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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