MailOnline Experiences 56% CTR Decline Due to AI Overviews
MailOnline reports a 56% decrease in click-through rates when Google's AI Overviews are displayed, even when the site holds the top organic search position. The AI-generated summaries often provide sufficient information, leading users to forego clicking on the actual links. This trend underscores the challenges publishers face as AI tools alter user engagement with search results, potentially impacting revenue streams reliant on web traffic.