Debunking Common Misunderstandings About SEO

Search engine optimization (SEO) can be both confusing and frustrating. This is especially true in the B2B (business-to-business) industry. The reality is that criteria for business-to-business SEO is changing all the time. One of the best ways to clear up confusion is to utilize an expert B2B SEO company that can guide your business towards success in gaining website traffic, capturing leads, and winning sales. B2B SEO services are unique in that it caters to other businesses rather than attracting individual consumers. Here are a few facts about B2B search engine optimization that dispels common misunderstandings about this area of SEO.

Demystifying SEO Practices For B2B Success

Although it's true that the rules are in constant flux when it comes to SEO practices, not all the hype about search engine optimization is true. There is a lot of misinformation circulating on the internet, and we are here to stomp on those SEO myths. Here are a few misleading points about SEO, and why you shouldn't believe everything people are saying about them.

"Why Bother with SEO When Google is Always Changing the Game?": Every B2B SEO agency hears this comment, and there is some truth to it. Google is constantly changing algorithms to provide better search results. However, the fact remains if you stick to proper SEO practices, these changes don't have to harmfully impact your website traffic. The fact is people who are making these kinds of false statements are the ones who are attempting to manipulate search engines with poor practices. Dubious tactics for duping search engines include keyword-stuffing (overuse of keywords on a webpage), spammy pages with too many links, or just slapping up content that has no value to readers. A qualified B2B SEO company like MacRAE'S can prove that strategic search engine optimization practices can withstand and survive most changes made by Google.

"Only Big Business Websites with Lots of Money Get Google Traffic.": As with most myths about SEO, there is a hint of truth to this statement. Big business websites do tend to get high rankings in Google search results because they have built credibility and stand as an authority. But don't make the mistake of thinking your small B2B is doomed because you don't have a dominating presence or loads of money. In reality, almost anyone can enjoy healthy traffic from Google, especially if B2B SEO services are strategically put in place to position your website for success. In other words, you can win traffic without spending a fortune or being a mega business online. Partnering with a B2B SEO company can reveal effective tactics that can be easily implemented and lead to remarkable results.

"Keyword-Focused Content is No Longer King": This is perhaps the most outrageous SEO myth on the internet. The reason this fallacy exists is due to bad SEO practices such as keyword-stuffing. In the early days of optimizing web pages, keywords were used heavily for Google to understand what the page was about (and then rank it on search results). Today, Google's search functions are far more advanced. Keywords are still essential to get ranked on search engines. However, successful SEO for B2B is no longer about cramming a web page with keywords. A qualified B2B SEO agency will tell you that keywords are more effective when used in critical spots in your content as well as used in creative ways.