Building Your Brand with These Six Proven Methods

March 16, 2017 Business

Building your brand online accomplishes several objectives. For one thing, it positions your brand as being an authority, which helps you earn people’s trust. In addition, when branding is done correctly, it drives more viable customers to your site, which in turn bolsters company revenue. It is essential that you work with a reputable SEO agency in building your brand. However, there are some strategies that you can implement as well, including those provided.

1. Optimized Content – Achieving authority status for your brand requires optimized content, which includes the use of appropriate keywords. Not only will existing and potential customers enjoying the content themselves, they will be willing to share it. To enhance your brand’s visibility and extend its reach, premium SEO marketing strategies are imperative. This includes standard keywords, informational keywords such as “How to”, and long-tail keywords, which are longer phrases that emphasize what your brand is all about.

2. Guest Blogging – Posting blogs on another website as a guest is yet another way to build both brand presence and brand authority. With this, you need to identify blogs with the same targeted audience. That way, your blog is read by people who have an interest in the relayed message. In addition to the initial benefit of providing readers with useful information, your guest blog can drive more traffic to your website, increase social media shares, and generate additional comments.

3. Others’ Blog Comments – You will reap benefits by commenting on blogs written on other websites as well. Rather than link-building, the goal is to subscribe to several of the top blogs within your industry or niche, and then provide valuable comments. By reading the post in its entirety and prior comments left by others, you have the opportunity to leave your own comment in a way that triggers interest.

4. Promote Profiles on Social Media – Instead of forcing people to search for your profiles on various social media sites, incorporate social icons into the header, footer, and sidebar of your website. It is just as important to add links to social media sites in all of your communications, whether instant messages, emails, newsletters, and so on. Be sure to match your social profile to your brand name for all of the different social media platforms used, thereby making it search-friendly. This will help your brand show up in search results.

5. Better Engagement – For better branding, you need to engage with fans, followers, and subscribers often and on a consistent basis. In exchange for your audience feeling valued, they will gladly share your brand, thereby expanding your reach.

6. Hosted Webinars – To build a stronger brand, do not overlook the importance of hosted webinars. While this helps in presenting your brand’s expertise, it is also an excellent alternative to the more traditional content associated with SEO services. Because people can listen to hosted webinars while on the go, it has a unique reach compared to written content.

If you are interested in improving your company’s brand and digital presence, MacRAE’S can help!  Fill out our Contact Us form and we will reach out to review your digital marketing strategy with you to see what improvements we can assist you with.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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