Boost Your Manufacturing Company’s Growth and Visibility

Manufacturing Companies Search Engines SEO Strategy

February 12, 2021 SEO

When you think about marketing your manufacturing company, you most likely think about making local contacts. A good amount of manufacturing involves bidding on contracts, so traditionally, you’re going to potential clients rather than potential clients coming to you. But there are a good number of businesses out there that are actively looking for a manufacturing partner online. If you don’t have a website they can find, you’re missing out. MacRAE’S is here to provide digital marketing and SEO for manufacturing companies so you can grow your business through this often-ignored marketing channel.

Make Certain Your Website Is Optimized for Search Engines

You should already have a website for your manufacturing company. If you do not, the first step is to create one. However, being online is only the first step. Your website needs to be optimized for search engines to find. If you haven’t developed a SEO strategy for your website, it’s almost impossible for potential clients to find you. By making use of SEO, you can get your website in front of people looking for manufacturing partners in your specific location. Just remember that SEO does take time to perfect. You will need to carefully watch how your keywords perform and tweak them when necessary.

Move Your Networking Online

Just like traditional offline networking, making connections plays a part in digital marketing for manufacturing companies. To network online, you need to join various social media sites. Facebook, Twitter, LinkedIn, and other networks will help you reach out to potential customers while also giving you the opportunity to build up your brand and standing in the community. Making these digital connections is just as important as your offline networking, so you do need to take the time to post new content and engage with others.

Use Search Ads

Search ads or pay-per-click ads allow you to appear at the very top of a search. The downside is that this is a paid ad, which means any time someone clicks on it, you will have to pay a set fee. However, paid ads can be a way of pushing your site above those that tend to rank higher since search engines tend to show one or two paid ads before search results. While these ads do cost you money, they can pay off and improve your sales.

Create a Unified Marketing Plan

Don’t make the mistake of creating an offline marketing plan and an online one. The two are different advertising channels, but you need a single, unified plan to really get the most out of them. Your offline ads can drive traffic to your website, for example, or your social media posts can push potential clients to your office. Regardless of how you use it, employing digital marketing for manufacturers will boost your growth and visibility.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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