Are Changes to Online Marketing Helping or Hurting Your Local Business?

March 25, 2017 SEO

Since its birth, online marketing has evolved into something that no one could have imagined. What makes online marketing for local companies so unique is that it positively impacts both brick and mortar and online businesses. By choosing the appropriate services for online marketing in Toronto, exposure and in-store foot traffic increases.

To help your local business stand out, online marketing companies in Toronto are extremely beneficial. Today, the number of smartphone users has skyrocketed, with the majority using their mobile devices to get directions, review products, determine hours of operation, and much more. If your company currently has no online presence, there is a good chance that you are missing out on a huge opportunity for expanding your customer base, and, therefore, generating more revenue.

Although being visible on Yelp and other similar sites is important, you should seriously consider a pay-per-click (PPC) campaign for your business. With this, the volume of traffic increases, even for a local business. Regardless if you recently launched a company or you have seen a decline in recent sales for an existing company, a PPC campaign can help move your business forward, where you want it to go.

If you know how to start a PPC campaign, great, but if not, a PPC management company can certainly help. One of the primary advantages of this type of campaign is that it makes reaching your marketing goals easier and without being overly expensive. In fact, a reputable pay-per-click management company can review your budget and then create an effective campaign around it.

Unfortunately, some local businesses owners do not believe an online store is necessary, and therefore, no online marketing is required. In reality, good online marketing is essential for all local businesses.

To stay relevant in your field and surpass the competition, talk to an expert at MacRAE’S. We are a full-service marketing company that can analyze your needs and then create the right plan based on our findings. We invite you to visit our website to see all of the services that we provide or contact us by phone to schedule an appointment with a company representative.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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