6 Common Web Design Errors to Avoid

Digital Marketing Strategy Web Design Company Website development services

September 15, 2021 Content Marketing

When it comes to website design, being artistic is ideal to captivate a target audience. However, having too many features on a website can look messy and overall organized. With more businesses taking their services online, they will find themselves in need of a website design company. Web design services can assist in creating a professional website that achieves a targeted goal. Without professional services, businesses can find themselves struggling to create an organized site. Website designs that are poorly put together can result in a decreased number of visitors. To avoid spending days to months on website design and risk losing the interest of potential clients, businesses should turn to a website design agency such as MacRAE'S to assist with creating the perfect website. Here are a few struggles companies can come across:

Hard to Read Content

Creating comprehensible content should be the number one goal of every business designing a website. When businesses choose a bad font size and style, along with unorganized formats and spacing, content can appear scattered and unreadable. While it is tempting to pick different types of fonts, it is best to stick to the simpler styles to avoid potential clients being unable to read what appears on the page. Outlining work in an organized manner can also make the content more readable. Businesses should focus on making content easy to read. Getting second opinions can verify the content is easy to access and read.

Low Media Quality

While creating an online presence, imagery is an important aspect. Photos and videos must be high-quality. Media that is low-quality can create an unappealing website that audience members will not enjoy. The visual representation of a website can determine if a potential customer will stay to see what services are provided. Photos such as stock images should also be avoided as they can make a webpage look unrealistic.

No Call-to-Action

A call-to-action is an important aspect of a website. These are marketing strategies where immediate action by potential customers is urged. A call-to-action generates more interaction that can lead to an increase in sales. When a website lacks a call-to-action, the design of a website decreases the possibility of gaining customers.

Unorganized Pages

When pages are inconsistent in color, have poor media quality, and are unreadable, visitors will quickly leave a page. Unfortunately, unorganized and cluttered pages can be associated with scams and unreliable websites. A website design company can assist with retaining potential customers.

Broken Links

Another issue with websites can be broken links. Broken links make web pages seem unreliable and can result in potential customers not receiving the information they are searching for.

Unoptimized Mobile Site

It is no secret that an increase of people uses mobile devices when searching for information. When creating a site, it should be able to fit all screen sizes.

If you are searching for a way to increase your web presence, look no further than the professionals at MacRAE’S. Our web design services can ensure you find exactly what you need. For more information, contact MacRAE’S today.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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