For a profession that is always implementing cutting-edge technologies, dentists are notoriously bland when it comes to their marketing. Almost every advertisement – whether it’s an outdoor billboard, a magazine spread or a newspaper ad – features either an individual or group of good-looking people with perfect smiles. It’s hard to differentiate one dentist from another based on such homogenous marketing, which makes it challenging for dentists to attract new customers. That’s where MacRAE’S comes in.
MacRAE’S can put the “teeth” back into the marketing of your dental practice or clinic by incorporating digital marketing techniques that have a proven track record of success. Attracting customers to a new clinic, advertising new services or announcing the arrival of new dentists is much easier when there is SEO for dentists at work disseminating your message across multiple digital platforms.
Since offering digital marketing for dental websites as one of the ongoing services, MacRAE’S has developed and implemented strong digital marketing for dentists across the GTA. Here are just a few examples of the websites MacRAE’S have helped to generate more web traffic:
Attracting more traffic to your clinic’s website should result in more patient inquiries and potentially new clients (assuming the content on your website is top quality). Improving your digital/online presence is critical to the long term success of your dental practice; the more people that find you online, the more people there should be walking into your clinic for dental procedures.
To grow your dental practice and increase your client base, there has to be an effective marketing strategy in place. Investing in PPC ads, SEO, developing a content-rich website, writing a blog, getting involved in the community and maintaining a strong social media presence are just a few of the necessary steps involved. As a dentist, you may not have the marketing skills or the staff to whom you can delegate such vital responsibilities. MacRAE’S is a great ally in the process – consider them the fluoride paste necessary to complete a thorough dental hygiene appointment.
As a digital marketing agency that specializes in digital marketing for dental websites, MacRAE’S can develop a strong digital marketing strategy customized to your particular menu of dental services and, more importantly, your clientele. If a large portion of your client base is new Canadians, for example, MacRAE’S can ensure they’re reaching your target market. If your goal is to expand your practice beyond that core demographic, MacRAE’S can develop the keyword strategy that puts you at the top of organic Google searches.
You need to focus on being the best at your profession. Let MacRAE’S focus on what we do best – developing strong digital marketing for dentists.
Contact us to explore how we can help your business grow.
