Bing Tests Publisher-Friendly AI Copilot Answer Box

January 28, 2025

Microsoft Bing is testing an updated AI Copilot answer box, enhancing its design to better support publishers. The new interface prominently displays publisher links, complete with full domain names and favicons, improving branding and visibility. This change is aimed at making AI responses more publisher-friendly. Spotted by Sachin Patel, this update offers a significant shift from the current design, which features less emphasis on source branding. By promoting publisher visibility, Bing aims to foster stronger collaboration with content creators. This test reflects Bing’s efforts to balance AI innovation with publisher support.

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2021-06-02

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