The Challenge
MacRAE’S onboarded MGA International in September 2016 with the goal to grow their client base not just within Canada but also throughout the United States. The owners, Greg and Brad Grimes chose MacRAE’S to revamp their website to help get their site ranked higher in search engines and to get in front of more qualified customers.
Solutions Provided by MacRAE’S
- MacRAE’S started with a fresh new responsive website and a customized SEO campaign targeted for the types of shipments MGA wanted to attain
- The new website was made with best UX/UI keeping SEO guidelines in mind
- MacRAE’S setup MGA with chat software, enabling them to answer questions posed by interested prospects filling out request for quote forms. MacRAE’S started a retargeting ad campaign for visitors that didn’t convert
- Call tracking was added to the website, so that MGA could start to monitor the types of business coming from their online marketing efforts
- Our SEO team performed keywords research, webpage content analysis, meta tags and other necessary on-page optimization activities
- Our content and social media team planned the blogging and social media presence on multiple channels to increase the brand awareness
