Consolidated Laundry Machinery has been in business for 62 years as a supplier of quality used and rebuilt machinery. CLM is an American company located in California. CLM provides heavy-duty, high-productivity and high-efficiency equipment across the world. CLM makes equipment with developed technology and re-engineered control systems that conform to UL508a standards.


The Challenge

MacRAE’S partnered with CLM in March 2017 with a goal of improving their online presence and inbound leads within the United States. The target was to generate additional organic leads from the market by improving the online presence on multiple search engines.

The Solutions Provided by MacRAE’S

  • Our SEO experts performed on-page optimization to assist with building a foundation for search engines to properly index, crawl, and feature the page heavily in search results
  • Our content marketing team implemented robust on-site strategies including blogging on a regular basis along with keyword optimization to improve keyword density and prominence
  • We created high-quality backlinks, referring domains by keeping the targeted keywords as anchor tags to help increase organic rankings and visibility
  • Our social media team optimized CLM’s online presence by sharing on social media channels to increase awareness and provide tips to CLM’s followers and users
  • Our local SEO experts implemented Google My Business best practices to help generate better rankings in both local and map searches to increase the leads
  • MacRAE’S undertook extensive competitive research, analysis, and implemented best on-page practices
  • We resolved the technical issues related to robots.txt, meta tags, XML Sitemap, URLs structure, and redirection and made the website search engine optimized

Keywords Ranking Improvement:

CLM Ranking Graph

Clutch Review:

Clutch Review


We are very pleased with the services provided by MacRAE’S. The team is diligently working on our digital marketing and we have seen an increase in our exposure. We are so happy we partnered with MacRAE’S to realize our company's goals.

Casey McDonald Sales & Marketing Manager

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