Boosting Your Conversion Rate by Optimizing E-Commerce Store Images

January 11, 2017 Web Design & Development

Are you tired of trying strategies to boost your conversion rate that don’t get you the results you need? If so, you should talk to a respected online marketing agency in Toronto about optimizing the images on your e-commerce store. By making the appropriate changes, you will see a significant improvement.

Although there are several ways to boost your conversion rate, one of the fastest and most efficient involves changing your store images. When selecting the right photos, you can expect dramatic results. As explained by the top Toronto SEO agency, people who shop for products online want a visual of what they get. Therefore, it is essential that you use large images of extremely high quality so that people can see product details. An alternative to this is to provide a magnification option, allowing users to zoom in.

Also, it is critical to have lots of white space surrounding the images. The goal is to eliminate distractions, so that the picture captures immediate attention. You need multiple images as well. In fact, the more, the better, Even if visitors to your e-commerce store do not look at every one, they feel more confident about buying from you if they have that option.

Something else to consider is the angle of the photos that you use for your online store. As an example, if someone is shopping online for a pair of boots, not only do they want to see them from the front but also the sides and the back. Along with that, a reputable Toronto SEO agency will provide people with images of the same product in different colors or similar styles.

The bottom line is that to increase the number of conversions on your e-commerce store, you need to work with an SEO company that will do the following:

  • Use superior quality images
  • Use large-sized photos
  • Give users interactive options for product images, including rotating, scaling, and zooming
  • Surround product images with white space
  • Use multiple photos
  • Create several images of the same product

With an abundance of online marketing companies in Toronto, it is critical that you choose the best one. At MacRAE’s Marketing, we have in-depth experience and expertise in all aspects of SEO, including increasing conversion rates by implementing the appropriate images for e-commerce stores. For more information about our company and the services that we provide, visit us online or call us today.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
See all Google Reviews

Contact us to explore how we can help your business grow.