Boost End of Year Sales with a Holiday Marketing Strategy

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December 21, 2020 Digital Marketing

The end of the year approaching, and that means the holidays are getting in full swing. Almost every online business owner understands that the holidays can equate to big potential sales. Consequently, there is no better time than now to get your holiday marketing strategy in gear. It's undeniable that the end of the year can be a stressful time for your business. That's why our digital marketing agency in Mississauga is here to help you boost your end of year sales with targeted online strategies.

According to a study conducted by Digital Commerce 360, online sales during the holiday season are expected to nearly triple in 2020 compared to last year's projections. That implies your online business has over 34% more opportunities to capture clients, customers, and sales at the end of this fiscal year. If you think it's too late to implement a savvy marketing strategy that boosts your sales, our digital marketing services in Toronto will make you change your mind. Why? Because MacRAE'S is a full service marketing solutions dynamo that knows all about leveraging content and landing sales for your online business.

Increase Your Online Sales During a Pandemic-Centric Holiday Season

Typically, prepping your online presence for the holiday season should start around July - September. But as we mentioned, it's not too late to position your business for accelerated online sales at the end of the year. This is especially true in this era of pandemic-conscious consumers. Now more than ever, holiday shoppers are buying online. This extraordinary surge in online shopping is your prime opportunity for increasing sales through your website.

We all understand that COVID-19 has drastically influenced the upturn in online shopping. But studies indicate the pandemic has also had a tremendous impact on what people are shopping for during this unprecedented time in history. With that in mind, digital marketing services in Toronto recommend tapping into trending purchasing behaviors connected to pandemic spending.

With a bit of research, you can determine trending products that are targeted to improve lifestyles while social distancing. Your research results will likely reveal holiday shopping trends that are closely aligned with the pandemic. These trends may include services and products that improve life while social distancing, inspirational gifts that offer hope, or resources that make daily life easier during this difficult time. With this in mind, you can leverage your online offerings to address pandemic pain-points for your customers. Digital marketing services in Mississauga have seen a direct increase in sales when online businesses observe and cater to spending trends during the pandemic-conscious holiday season.

Other marketing tactics that yield results for increased online sales involves implementing targeting email campaigns during the holiday season. Most consumers are staying home during the pandemic, which makes email marketing a powerful tool that gets your offerings more easily visible to your targeted customers. Research conducted by our digital marketing company in Toronto indicates smart consumers regularly check their email for deals and promotions before shopping online or in-person. Launching an enticing email campaign that includes promos, discounts or coupons is a highly effective way to convert website visitors into purchasing customers.

A smart email campaign can provide a myriad of benefits such as,

1. Your email campaign keeps your customers engaged which builds brand awareness and trust.

2. Your emails can be an excellent platform to feature your products or services to your targeted audience.

3. Your customers get to experience your offerings while feeling they have saved money from the promos you have provided in your email campaign.

4. Ultimately, a targeted email marketing plan can be extremely beneficial in boosting online sales during the holiday season.