Boost End of Year Sales with a Holiday Marketing Strategy

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December 21, 2020 Digital Marketing

The end of the year approaching, and that means the holidays are getting in full swing. Almost every online business owner understands that the holidays can equate to big potential sales. Consequently, there is no better time than now to get your holiday marketing strategy in gear. It's undeniable that the end of the year can be a stressful time for your business. That's why our digital marketing agency in Mississauga is here to help you boost your end of year sales with targeted online strategies.

According to a study conducted by Digital Commerce 360, online sales during the holiday season are expected to nearly triple in 2020 compared to last year's projections. That implies your online business has over 34% more opportunities to capture clients, customers, and sales at the end of this fiscal year. If you think it's too late to implement a savvy marketing strategy that boosts your sales, our digital marketing services in Toronto will make you change your mind. Why? Because MacRAE'S is a full service marketing solutions dynamo that knows all about leveraging content and landing sales for your online business.

Increase Your Online Sales During a Pandemic-Centric Holiday Season

Typically, prepping your online presence for the holiday season should start around July - September. But as we mentioned, it's not too late to position your business for accelerated online sales at the end of the year. This is especially true in this era of pandemic-conscious consumers. Now more than ever, holiday shoppers are buying online. This extraordinary surge in online shopping is your prime opportunity for increasing sales through your website.

We all understand that COVID-19 has drastically influenced the upturn in online shopping. But studies indicate the pandemic has also had a tremendous impact on what people are shopping for during this unprecedented time in history. With that in mind, digital marketing services in Toronto recommend tapping into trending purchasing behaviors connected to pandemic spending.

With a bit of research, you can determine trending products that are targeted to improve lifestyles while social distancing. Your research results will likely reveal holiday shopping trends that are closely aligned with the pandemic. These trends may include services and products that improve life while social distancing, inspirational gifts that offer hope, or resources that make daily life easier during this difficult time. With this in mind, you can leverage your online offerings to address pandemic pain-points for your customers. Digital marketing services in Mississauga have seen a direct increase in sales when online businesses observe and cater to spending trends during the pandemic-conscious holiday season.

Other marketing tactics that yield results for increased online sales involves implementing targeting email campaigns during the holiday season. Most consumers are staying home during the pandemic, which makes email marketing a powerful tool that gets your offerings more easily visible to your targeted customers. Research conducted by our digital marketing company in Toronto indicates smart consumers regularly check their email for deals and promotions before shopping online or in-person. Launching an enticing email campaign that includes promos, discounts or coupons is a highly effective way to convert website visitors into purchasing customers.

A smart email campaign can provide a myriad of benefits such as,

1. Your email campaign keeps your customers engaged which builds brand awareness and trust.

2. Your emails can be an excellent platform to feature your products or services to your targeted audience.

3. Your customers get to experience your offerings while feeling they have saved money from the promos you have provided in your email campaign.

4. Ultimately, a targeted email marketing plan can be extremely beneficial in boosting online sales during the holiday season.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
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shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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