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OctoChem
Founded in 1995, OctoChem has customized sample fulfilment solutions for the clients for over 20 years.
Logistically positioned in Vandalia, IL, the heartland of the U.S., they provide their customers with the a great location for sample fulfilment services throughout the U.S. and globally.
They listen to their clients and custom design programs that meet the ever-changing needs of their customer base, their markets and their organization through a professional sample fulfilment process. They offer custom repackaging of products in any size, container or quantity and volume package for resale.
The Challenge
OctoChem partnered with MacRAE’S in September 2020 with the goal of increasing their online presence, organic traffic, rankings and then generating leads. They were also looking for an enhancement in website design.
The Solutions
- SEO team implemented on-page optimization to help build a foundation for Google
- Content marketing team implemented powerful on-site strategies including regularly scheduled blogging that continues to drive new traffic
- Acquired backlinks from highly relevant sources to increase OctoChem’s off-page SEO efforts
- Implemented best practices on OctoChem’s Google My Business page to help gain visibility and leads in local search results
- Designed, developed, and launched the improved website on WordPress with the best UX/UI (User Experience and Interface) in line with SEO parameters
Keywords Ranking Improvement:
Overall Traffic Improvement:
Google Rankings:
The Results
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MacRAE'S helped launch our new website and we are very pleased with how it turned out. It was an easy process working with the team. Even with very competitive keywords, they have improved our rankings, and we are seeing a good increase in traffic and leads.
Mark Langston President, OctoChem
