SEO for Logistics

Why Do You Need Digital Marketing for Transportation and Logistics Industry

In a global pandemic there were many new businesses and professions that earned a place on the list of “essential services”. One of the most important industries given that tag was the logistics and transportation industry, which helped keep vital consumer goods flowing to help mitigate fears across North America.

While demand for such services were high, it was still important for these trucking, third-party logistics and other transportation companies to continue to market their services. MacRAE’S has developed a strong reputation for successful digital marketing for transportation.


Logistics companies have not always been savvy when it comes to digital marketing. This is an industry that is often relationship-based when it comes to selling services and establishing brand dominance in the sector. MacRAE’S understands that digital marketing for logistics companies is vital, especially given the fact that online companies like Amazon rely heavily on the logistics industry to deliver their products. MacRAE’S has enjoyed great success in optimizing the websites of trucking and logistics companies, employing strong keyword strategies and SEO best practices to ensure their clients’ websites rank high on search engines. Developing higher traffic means more eyes on your website, which should convert to more paid clients. Generating that improved online digital presence is the primary goal for the team at MacRAE’S.


Standing above the crowd in a highly competitive market can be a challenge. Investing thousands – or potentially millions – in marketing and advertising can have an impact, but it is not sustainable. Digital marketing for transportation companies takes focused strategy based on a solid plan. MacRAE’S works with clients to fully analyze the needs and objectives of both the company and the company’s website. Then set to task developing a customized marketing plan incorporating SEO and the very best strategies for digital marketing for logistics companies.

Your potential customers online demand speed and connectivity when reaching out to your business. Your marketing may be targeting businesses, but it could also be aimed at drivers and potential employees. Logistics companies often develop a network of carriers to help ensure they can deliver on their 3PL services. As a result, your website needs to have great content, but it must also be fully optimized for success. Google’s ever-changing algorithms make marketing a moving target. Let MacRAE’S help you take aim and increase your online traffic. Here are a few examples of the companies whose websites we have optimized for SEO success:

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Frequently Asked Questions

How does Digital Marketing and SEO help logistics businesses?
SEO and Digital Marketing help logistics businesses by increasing their digital footprint, and making them more visible to a greater number of potential customers. Because logistics sales relationships are traditionally so relationship based, you need a digital marketing company that is going to help maintain what your customers trust about your website, while pushing your business further in the digital environment.
What kinds of digital marketing strategies do you use?
There are three forms of SEO: on page, off page, and technical, and we employ all three tactics in our marketing strategies. The on-page SEO involves incorporating keywords into the content on your webpage and your meta data, the off-page SEO involves creating backlinks on high-quality third-party websites, and technical SEO involves auditing the health of your site and optimizing it for mobile browsers. These strategies work together to appeal to the search engine algorithms and boost your website’s rankings.
My logistics company needs SEO, why should I choose MacRAE’S?
For over 20 years we’ve been helping both B2B and B2C clients boost their online footprint and reach more prospects. We’ve been the trusted SEO partner of many logistics companies over the years (check out our Case Studies for more details!) and are always ready to put our all into developing a custom SEO strategy for new businesses.
How does SEO get my logistics business found more?
Search engine optimization takes commonly searched terms that relate to your business, and incorporates them into the front and back end of your website. Then, with consistent internal and external content activities that use those terms, the search engine algorithms learn that you want to be ranking high for those. Most potential customers choose from a company that was found in the first 5 search ranks so that’s where you want your business to be. As you rank higher on high volume search terms, your website will receive more traffic and visibility.

Contact us to explore how we can help your business grow.