SEO for Logistics

Why Do You Need Digital Marketing for Transportation and Logistics Industry

In a global pandemic there were many new businesses and professions that earned a place on the list of “essential services”. One of the most important industries given that tag was the logistics and transportation industry, which helped keep vital consumer goods flowing to help mitigate fears across North America.

While demand for such services were high, it was still important for these trucking, third-party logistics and other transportation companies to continue to market their services. MacRAE’S has developed a strong reputation for successful digital marketing for transportation.


Logistics companies have not always been savvy when it comes to digital marketing. This is an industry that is often relationship-based when it comes to selling services and establishing brand dominance in the sector. MacRAE’S understands that digital marketing for logistics companies is vital, especially given the fact that online companies like Amazon rely heavily on the logistics industry to deliver their products. MacRAE’S has enjoyed great success in optimizing the websites of trucking and logistics companies, employing strong keyword strategies and SEO best practices to ensure their clients’ websites rank high on search engines. Developing higher traffic means more eyes on your website, which should convert to more paid clients. Generating that improved online digital presence is the primary goal for the team at MacRAE’S.


Standing above the crowd in a highly competitive market can be a challenge. Investing thousands – or potentially millions – in marketing and advertising can have an impact, but it is not sustainable. Digital marketing for transportation companies takes focused strategy based on a solid plan. MacRAE’S works with clients to fully analyze the needs and objectives of both the company and the company’s website. Then set to task developing a customized marketing plan incorporating SEO and the very best strategies for digital marketing for logistics companies.

Your potential customers online demand speed and connectivity when reaching out to your business. Your marketing may be targeting businesses, but it could also be aimed at drivers and potential employees. Logistics companies often develop a network of carriers to help ensure they can deliver on their 3PL services. As a result, your website needs to have great content, but it must also be fully optimized for success. Google’s ever-changing algorithms make marketing a moving target. Let MacRAE’S help you take aim and increase your online traffic. Here are a few examples of the companies whose websites we have optimized for SEO success:

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Frequently Asked Questions

What SEO marketing strategy do you have in mind for my dental practice?
Ultimately it depends on where you and your website are at. To begin we do an audit of your website and have a consultation with you to talk about goals and previous SEO strategies. We learn about your practice’s priorities and the services you offer. We develop a keyword strategy that’s going to drive traffic to your website. We use location-based keywords to boost your local profile and catch the attention of potential new clients. Dentists have been seeing great results from our integrated marketing techniques. Some websites need a complete overhaul, and some only need keywords incorporated into the content. Wherever your website is at, we’re ready to take on all your SEO needs.
Why do dentists need local SEO?
Local SEO lets your clinic take advantage of increased visibility within your area. This is essential because after searching for local businesses on Google, 72% of consumers will visit a store within ten kilometers of their location.
What do dentists look for in SEO?
Some common metrics that dentists use to gauge their SEO results include, new patient registrations, how many patients come back regularly (although only your expert dental skills can secure that!), and whether the practice has had inquiries about the unique services being promoted. From an SEO perspective we identify high quality keywords and put our efforts behind moving you up the search engine rankings, and driving quality traffic to your site.
Why does my practice need an online presence?
The world is more online than ever these days, and having a strong digital presence is a necessity for businesses in any industry. On the front end, practices benefit greatly by having online tools such as appointment booking, patient intake forms, and online payment methods directly on the website as clients can complete everything they need to manually and remotely. On the backend, your website needs the right keywords, redirections, and meta tools to ensure you rank high on the search engine algorithms. SEO efforts take blood, sweat, and tears (mostly ours!), but drive high quality traffic to your website

Contact us and let us show you why our clients have so much success.