The Challenge
MacRAE’S onboarded 1-800 RID-OF-IT in November 2016 with the goal of increasing their online presence both organically and Paid. They wanted to generate more organic and paid leads in Greater Toronto Area (GTA). Additionally, they wanted to merge their micro websites and create a new website with best UX/UI.
The Solution
- Our team started the work with merging the microsites and redirected them on the main website https://www.ridofittoronto.com/
- Web development team concepted the new website and launched the new website in 2017
- The new website was made with the best UX/UI keeping SEO guidelines in mind
- Simultaneously, we did deep competitive research and implemented best practices on the website
- Our SEO team implemented on-page strategies including keyword research, meta tags, webpage content update, internal linking, and blogging
- In combination with our own backlink prospects, this has resulted in a diverse link profile that keeps growing every month
- We implemented strategic PPC campaigns that helped 1-800 RID-OF-IT to get relevant conversions via smart, display and search campaigns with low CPA
