OctoChem

Founded in 1995, OctoChem has customized sample fulfilment solutions for the clients for over 20 years.

Logistically positioned in Vandalia, IL, the heartland of the U.S., they provide their customers with the a great location for sample fulfilment services throughout the U.S. and globally.

They listen to their clients and custom design programs that meet the ever-changing needs of their customer base, their markets and their organization through a professional sample fulfilment process. They offer custom repackaging of products in any size, container or quantity and volume package for resale.

The Challenge

OctoChem partnered with MacRAE’S in September 2020 with the goal of increasing their online presence, organic traffic, rankings and then generating leads. They were also looking for an enhancement in website design.

The Solutions

SEO team implemented on-page optimization to help build a foundation for Google
Content marketing team implemented powerful on-site strategies including regularly scheduled blogging that continues to drive new traffic
Acquired backlinks from highly relevant sources to increase OctoChem’s off-page SEO efforts
Implemented best practices on OctoChem’s Google My Business page to help gain visibility and leads in local search results
Designed, developed, and launched the improved website on WordPress with the best UX/UI (User Experience and Interface) in line with SEO parameters

Keywords Ranking Improvement:

OctoChem Ranking Graph

Overall Traffic Improvement:

OctoChem Traffic Graph

Google Rankings:

OctoChem Ranking Graph

The Results

77 %

Overall Traffic
Improvement

77 %

Direct Traffic
Improvement

29 %

Organic Traffic
Improvement

1215 %

Referral Traffic
Improvement

239 %

Social Traffic
Improvement

3750 %

GMB Traffic
Improvement

56 %

USA Traffic
Improvement

66 %

Desktop Traffic
Improvement

233 %

Canadian Traffic
Improvement

140 %

Mobile Traffic
Improvement

84 %

Tablet Traffic
Improvement

73 %

New Users
Improvement

85 %

Pageviews
Improvement

13 %

Bounce Rate
Improvement

87 %

Lead
Improvement

5 %

Lead Conversion Rate
Improvement

MacRAE'S helped launch our new website and we are very pleased with how it turned out. It was an easy process working with the team. Even with very competitive keywords, they have improved our rankings, and we are seeing a good increase in traffic and leads.

Mark Langston President, OctoChem

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display: inline; color: #3675be; } .single #blog .detailBlog strong { display: contents; } @media (min-width:1200px) { .case-button { position: absolute; top: 16pc; left: 2pc; } } .case-slider.owl-carousel .owl-nav .owl-prev:after { content: ""; display: block; position: relative; top: 0; color: white; left: 0; font-family: "Font Awesome 5 Free"; font-weight: 900; font-size: 25px; transform: translateY(30%); margin-right: 10px; float: left; } .case-slider.owl-carousel .owl-nav .owl-next:before { content: ""; display: block; position: relative; top: 0; color: white; left: 0; font-family: "Font Awesome 5 Free"; font-weight: 900; font-size: 25px; transform: translateY(30%); margin-right: 10px; float: right; } .case-slider.owl-theme .owl-nav [class*=owl-] { border-radius: 0px; border: 0px; width: 48%; } .case-slider .owl-nav { margin-top: -12rem !important; margin-bottom: 10rem; margin-left: -.4rem; margin-right: -.4rem; } section.case-study { background-image: url("https://cdn-dpjpe.nitrocdn.com/FkkRJdgWCnbVRXBSumhppKxDXppehAQH/assets/images/optimized/rev-bda321d/macraes.com/wp-content/themes/MacRAES/creative-studio/img/parallax2.png"); background-size: cover; background-repeat: no-repeat; background-attachment: fixed; background-position: center 20.5906px; padding-top: 70px; padding-bottom: 70px; } section.case-study.nitro-lazy { background-image: none !important; } @media (max-width:936px) { .case-slider.owl-theme .owl-nav [class*=owl-] { width: 43%; } .case-slider .owl-nav { margin-top: -9rem !important; margin-bottom: 6rem; margin-left: -1.4rem; margin-right: -1.4rem; } .case-button { position: absolute; top: 8.5pc; left: 1pc; padding: 23px 0px 14px 0px; } .case-button a { padding: 4px 20px !important; font-size: 12px; } .para-mobile { padding-bottom: 5px !important; } .case-more { padding-bottom: 42px; } section.case-study { padding-top: 21px; } } .awards-sec img { width: 200px; } .awards-sec h4 { font-size: 17px; margin-top: 5px; margin-left: 3px; font-weight: 500; } .by { display: inline-flex; font-weight: 500; } .page-id-2896 .heateor_sss_sharing_container.heateor_sss_horizontal_sharing { display: none; } #clients .owl-theme .owl-nav [class*=owl-] { border: 0px solid; } strong.bread-current.bread-1213, .bread-current.bread-1214, .bread-current.bread-1215, .bread-current.bread-1216, .bread-current.bread-1217, .bread-current.bread-1218 { font-weight: 400 !important; font-size: 1rem !important; } ul#custom-breadcrumbs { margin-bottom: 0px !important; } header.cursor-light .nav-box-shadow { -webkit-box-shadow: 0 0px 0px -0px rgba(0, 0, 0, 15%) !important; box-shadow: 0 0px 0px -0px rgba(0, 0, 0, 15%) !important; } i.fab.fa-linkedin.color-white:hover { color: #0a66c2; } .header-appear .navbar-top-default { height: 75px; position: fixed !important; background: #fff; -webkit-animation-name: animationFade; -o-animation-name: animationFade; animation-name: animationFade; -webkit-animation-duration: 1s; -o-animation-duration: 1s; animation-duration: 1s; -webkit-animation-fill-mode: both; -o-animation-fill-mode: both; animation-fill-mode: both; -webkit-box-shadow: 0 10px 10px -10px rgba(0, 0, 0, 35%); box-shadow: 0 10px 10px -10px rgba(0, 0, 0, 35%); } .navbar-top-default { position: absolute !important; } .archive .main-title h2, .single.single-services .main-title h2, .page-template-industries-page .main-title h2 { font-size: 2rem; } .font-weight-light.testimonial-detail.mb-5 { color: #535353 !important; font-size: 18px !important; } .full.mail-head { font-weight: bold; } .full.mail-head a { color: #007bff; } p.full.mail-head span { font-weight: 100; } .page-template-template-seo-intake-form-thank-you .fadeInLeft p a { color: #007bff; } .page-template-template-view-seo-intake-form a { color: #007bff; } .page-id-1459 .wpcf7-form-control-wrap { position: relative; font-weight: 100; font-size: 16px; } .portfolio-title a { text-transform: inherit; } .page-id-1213 p, .page-id-1214 p { font-weight: 400 !important; } section#about p { font-weight: 400; } .page-id-42 section#about p, .page-id-36 section#about p { font-weight: 300 !important; } div#client-testimonial-carousel p { font-weight: 300 !important; } .single-client p { font-weight: 100 !important; } .head1 { margin-bottom: 25px; } @media (max-width:1300px) { .navbar-top-default .navbar-nav .nav-link { font-family: "Montserrat", sans-serif; font-size: 13px; margin-right: .9rem; margin-left: .9rem; } .menu-row p, .navbar .nav-service .dropdown-menu a { font-size: 13px; } li.drop-item { margin-bottom: 10px !important; } .daybadge img { width: 84px; } div#myDiv90days .btn-hvr-yellow { border-color: #faa71c; background-color: #faa71c; padding: 9px 34px; width: auto; display: inline-block; font-weight: 400; line-height: 25px; font-size: 15px; text-transform: capitalize; text-align: center; -webkit-border-radius: 36px; border-radius: 36px; position: relative; z-index: 1; overflow: hidden; border: 1px solid #acacac; -webkit-transition: all .5s ease; -o-transition: all .5s ease; transition: all .5s ease !important; } .page-id-3970 .btn-hvr-white::after { background-color: #1076bc; } .page-id-3970 .btn-hvr-white:hover, .page-id-3970 .btn-hvr-white:focus { border-color: #fff; color: white; } .page-id-3970 .btn-yellow { color: #3d3d3d; } .target-button { margin-left: 42px; } .target-button a { margin-right: 5px; } a.daybadge img { width: 145px; } .textwidget.custom-html-widget { display: flex !important; } .logo-below { max-width: 130px !important; } .navbar-top-default .navbar-nav .nav-link { font-size: 14px !important; margin-right: .6rem !important; margin-left: .6rem !important; } .postid-3838 article .bg.detailBlog { background-position: bottom !important; } @media (min-width: 992px) { .page-template-template-home-new .navbar-expand-lg .navbar-nav .nav-link { padding-right: 1rem !important; padding-left: 1rem !important; } } .head1 { margin-bottom: 25px; } ul.server-page li { display: block !important; } ul.server-page li strong { color: #535353 !important; } ul.server-page li { font-weight: 400 !important; color: #535353; } .menu-item-has-children:hover ul.sub-menu { display: block; } .menu-item-has-children:hover ul.sub-menu li ul.sub-menu { left: 100%; right: auto; display: none; top: 2px; } .menu-item-has-children:hover ul.sub-menu li.menu-item-has-children:hover ul.sub-menu { display: block; } .price-new-page { font-size: 25px; color: #3675be; } .internal-list li { text-align: center !important; padding-bottom: 15px !important; display: block !important; padding-top: 14px; border-bottom: .2px solid rgba(128, 128, 128, .2); } ul.internal-list { padding-top: 25px; } ul.internal-list li:before { content: "" !important; } i.fa.fa-check { color: #4774c0; padding-right: 6px; } .bg-dotted-1::before { content: ""; background-image: url("https://cdn-dpjpe.nitrocdn.com/FkkRJdgWCnbVRXBSumhppKxDXppehAQH/assets/images/optimized/rev-c609086/wp-content/themes/MacRAES/creative-studio/img/parallax1.png"); background-size: cover; position: absolute; top: 0px; right: 0px; bottom: 0px; left: 0px; opacity: .12; } .owl-service h4 { margin-top: -10px; padding: 0px; font-size: 15px; } .owl-service .item img { border: .2px solid rgba(204, 204, 204, .77); } .owl-testing .owl-item .owl-img img { width: 34%; margin: 0px auto; } @media (min-width:1800px) { .about-img { width: 100%; height: 500px; object-fit: cover; } .main-title p { margin: 0px !important; } } .postid-3992 .most-populr { position: absolute; bottom: 34pc !important; left: 47rem; z-index: 9; } .nav-inner { margin-left: px !important; margin: 0px auto !important; } .owl-test .owl-item .owl-img img { width: 34% !important; margin: 0px auto !important; } @media (min-width:1500px) { .nav-service::before { content: ""; position: absolute; border-radius: 50%; width: auto !important; height: 100px !important; left: 50%; top: 50%; transform: translate(-50%, -50%); z-index: -1; } } .nav-service-inner a::before { content: ""; content: ""; position: absolute; border-radius: 50%; width: auto; height: 70%; left: 50%; top: 50%; } @media (min-width:1800px) { .about-img, .about-img { width: 100%; height: 500px; object-fit: cover; } } @media (min-width:900px) and (max-width:1400px) { .navbar-top-default .navbar-nav .nav-link { font-size: 12px !important; margin-right: .3rem !important; margin-left: .3rem !important; } } .navbar-expand-lg .navbar-nav .nav-link { padding-right: .3rem !important; padding-left: .3rem !important; } .page-id-66 .main-title p { max-width: 720px; margin: 0 auto; font-weight: 300; } .page-id-4225 .frm-box-control { margin: 10px 0 0px; padding: 15px 15px 0px; background: #1077bc; border-radius: 10px; height: 555px; } .page-id-4225 .frm-box-control input { background: #fff !important; border: 0; width: 100%; padding: 5px 10px !important; margin: 8px 0 !important; font-size: 14px !important; color: #555; height: 45px !important; border-radius: 5px; } .page-id-4225 .frm-box-control button { background: #faa71b; color: #fff; border: none; font-size: 16px; font-weight: bold; padding: 9px 5px !important; width: 100%; margin: 1% 0 8px 0; border-radius: 5px; text-align: center; } .page-id-4225 .ppc-getfreetrial-heading { font-size: 24px; font-weight: 700; color: #fff; text-align: center; line-height: 1; margin: 10px 0 0px; text-transform: capitalize; display: block; } .page-id-4225 .frm-box-control form { margin-top: -50px; } .postion-sick { height: 25ch; } .free-consultaion { padding-top: 0px; } .page-id-4225 div#breadcrumbs { background-color: #1076bc; padding: 4px 15px; border-radius: 5px; margin-bottom: 0px; } .heading-trial { font-size: 24px !important; color: #1077bc; font-weight: 500; line-height: 1.2; } .sub-head { font-size: 18px; } .page-id-4225 .ctr-get { display: none !important; } .page-id-4225 a.daybadge img { width: 145px; position: absolute; margin-left: -148px; margin-top: -31px; } .page-id-4231 .footerCTA { display: none; } .page-id-4225 .footerCTA { display: none; } .page-id-4225 #vald2 { font-size: 13px !important; color: white !important; font-weight: normal !important; position: absolute; margin-top: 13%; text-align: center; } /*dropdwon megamenu link */ .side-menu li.nav-service .mega-menu { left: -14pc; min-width: 70rem; top: 2pc; } .side-menu .navbar-nav .nav-service .mega-menu { left: -25pc !important; min-width: 70rem !important; top: 2pc !important; } .side-menu .mega-menu li a { display: block; width: 100%; clear: both; font-weight: 400; color: #212529; text-align: inherit; white-space: nowrap; background-color: transparent; border: 0; } .side-menu .mega-menu p { font-size: 15px !important; } .side-menu .navbar-nav .dropdown-menu { position: absolute !important; } .side-menu .nav-service::before { width: 100px !important; height: 64px !important; left: 37%; top: 56%; } .side-nav .navbar-nav .nav-link::after { display: none; } .nav-service-inner a::before { content: ""; position: absolute; border-radius: 0%; width: 70px; height: 44px; left: 3%; top: 8%; } /* css added on 16/06 by anjali */ a.blue-link { color: #1076bc; } @media (max-width:767px) { .single article .bg.detailBlog { background-size: 100% !important; background-repeat: no-repeat !important; } } /*css added by anjali on 26/06 for blog img */ .single .bg.detailBlog { background-position: center !important; background-size: 100% !important; } .blog .bg { background-size: 100% !important; } .team { justify-content: center; } .link-blue { color: #1076bc; } .awards-sec h4 { line-height: 23px; } img.new-img { padding: 37px; } .sitemap-menu li a { color: black; } /*css adde by anjali on 27-07-2023 */ @media (max-width:736px) { .target-button { margin-left: 0px; } a.btn-mobile { position: initial !important; width: 100% !important; } .btn-free-marketing { width: 100% !important; } } @media (min-width:1830px) { /*.slider_img img { position: absolute; z-index: 999; width: 0px; width: 348px; top: 234px; /* margin: 0px auto; left: 41%;}*/ a.daybadge img { width: 216px; position: absolute; margin-left: -216px; margin-top: -24px; } .header-appear .navbar-top-default { height: 90px; } } @media (min-width:750px) and (max-width:1380px) {} .page-id-3894 section#about .row { padding-top: 65px; padding-bottom: 65px; } @media (min-width:1800px) { .feature-img { width: 60%; } } @media (min-width: 1000px) and (max-width: 1600px) { .feature-img { width: 50%; } } /*@media(max-width:736px){ .blue { background-color: #0e77bc;}}*/ @media (min-width:500px) and (max-width:1320px) {} @media (min-width:300px) and (max-width:480px) { .mob-standard-logo { width: 147px; } } @media (min-width:1800px) { .slider_img img { top: 184px !important; } .g_icon { margin-left: 15px !important; } } @media (min-width:768px) and (max-width:1400px) { .slider_img img { top: 119px !important; } } .navbar .textwidget.custom-html-widget { display: flex !important; } .textwidget.custom-html-widget a img { width: 156px !important; } } .error { border: 1px solid #f00 !important; } #vald { font-size: 13px !important; color: red !important; font-weight: bold !important; } #vald2 { font-size: 13px !important; color: red !important; font-weight: bold !important; } @media (max-width: 736px) { .slider_mobile img { position: absolute !important; z-index: 999 !important; width: 0px !important; width: 280px !important; top: 104px !important; left: 9% !important; } } .google-side-widget { position: fixed; bottom: 0px; z-index: 99; } .google-side-widget .ti-widget[data-layout-id='23'][data-set-id='light-background'] .ti-popup-widget { left: 0px; } /* The Close Button */ .close { color: #aaa; float: right; font-size: 28px; font-weight: bold; } .close:hover, .close:focus { color: #000; text-decoration: none; cursor: pointer; } div#myModal2 { z-index: 99999 !important; } #myModal2 .modal-dialog { width: 700px; margin: 10% auto; } #myModal2 .modal-body { padding: 0; } #myModal2 .close { position: absolute; right: -10px; top: -15px; background: #fff; height: 25px; width: 25px; border-radius: 100%; line-height: .5; opacity: 1; font-weight: 300; } @media only screen and (max-width:767px) { article .bg.detailBlog { background-size: cover !important; background-position: center !important; } ul.sub-menu { display: none; } .navbar-nav .menu-item-has-children .sub-menu .nav-link, #menu-desktop-horizontal-menu-1.navbar-nav .menu-item-has-children .sub-menu .nav-link { color: #fff !important; text-transform: capitalize; font-size: 13px; width: 100%; padding: 5px 1rem !important; clear: both; font-weight: 400; text-align: inherit; margin: 0; white-space: nowrap; display: block !important; margin-right: 0 !important; } } ul.rounded li { display: flex !important; } .casestudy-right ul.rounded li::before { width: 15px; display: table; float: left; padding-right: 15px; } ul.rounded li::before { height: 44px; } .icon_img img { width: 70px !important; } .counter-number { font-size: 2.5rem; font-weight: 300; } .counter-title { font-size: 18px; font-weight: bold; line-height: 20px; } .owl-dots { display: none !important; } /* owl slider button */ .owl-carousel .owl-nav .owl-prev { background: #faa71c !important; border: none; margin: 0px 0px; line-height: 22px !important; border-radius: 4px; float: left; } .owl-carousel .owl-nav .owl-next { background: #faa71c !important; border: none; margin: 0px 0px; line-height: 22px !important; border-radius: 4px; float: right; } .owl-carousel .owl-nav .owl-next span, .owl-carousel .owl-nav .owl-prev span { padding: 7px !important; color: #fff !important; font-size: 24px !important; line-height: 24px; } .owl-dots { display: none; } .owl-nav { position: absolute; top: 60px; right: 0px; width: 100%; } .owl-prev:after { content: ""; display: inline-block; font: normal normal normal 14px/1 FontAwesome; font-size: inherit; text-rendering: auto; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; } .owl-next:after { content: ""; display: inline-block; font: normal normal normal 14px/1 FontAwesome; font-size: inherit; text-rendering: auto; -webkit-font-smoothing: antialiased; -moz-osx-font-smoothing: grayscale; } .owl-carousel .owl-item .icon_img img { display: block; width: 70px !important; margin-left: auto; margin-right: auto; } .owl-carousel .owl-nav.disabled { display: block; } .casestudy-intro { text-align: center; } .casestudy-intro img { margin-bottom: 30px; } span.comparison_heading { width: 100%; display: block; color: #fff; font-size: 34px; font-weight: 600; text-align: center; margin-bottom: 40px; line-height: 44px; } .ess-review { margin-top: 47px; } .ess-review img { max-width: 100%; height: auto; border: 1px solid #cae0e7; box-shadow: 0 0 10px 0 rgba(203, 225, 231, 85%); } .postid-2233 section.parallax-setting.parallaxie.parallax1, .postid-2237 section.parallax-setting.parallaxie.parallax1, .postid-2242 section.parallax-setting.parallaxie.parallax1, .postid-2246 section.parallax-setting.parallaxie.parallax1, .postid-2251 section.parallax-setting.parallaxie.parallax1 { display: none !important; } .ess-review img { margin-left: auto; margin-right: auto; display: table; }