OctoChem partnered with MacRAE’S in September 2020 with the goal of increasing their online presence, organic traffic, rankings and then generating leads. They were also looking for an enhancement in website design.
- SEO team implemented on-page optimization to help build a foundation for Google
- Content marketing team implemented powerful on-site strategies including regularly scheduled blogging that continues to drive new traffic
- Acquired backlinks from highly relevant sources to increase OctoChem’s off-page SEO efforts
- Implemented best practices on OctoChem’s Google My Business page to help gain visibility and leads in local search results
- Implemented RapidReach – MacRAE’S own designed TARGETED DISPLAY ADVERTISING program RapidReach to help generate instant relevant high traffic to the website
- Designed, developed, and launched the improved website on WordPress with the best UX/UI (User Experience and Interface) in line with SEO parameters