Google Balances Site-Wide and Page-Level Signals for Better Rankings

Google’s recent clarification highlights the need for both site-wide and page-level optimization to achieve better search rankings. Site-wide signals, such as domain authority, internal linking structure, and overall user experience, are foundational. However, page-level signals, including content relevance, keyword targeting, and specific on-page elements, also play a critical role. For search engine optimization agencies, the takeaway is clear: a balanced approach is essential. Focusing too heavily on one at the expense of the other can limit a website’s potential. By harmonizing efforts across the site and individual pages, agencies can maximize visibility and ensure consistent search performance.