Why SEO Is Vital to Your Small Business

If you own a small business, you may have prioritized many other things above SEO. You may not even think you need a website, especially if you provide local services instead of products. However, in today’s world where everyone searches online for just about everything, you don’t want to be left out. You also don’t have to add website designer or SEO expert to the many hats you are already wearing. Instead, there are a number of great B2B SEO services out there who can help you. MacRAE’S is one such service that has many small businesses as clients.

Why does your small business need SEO? Here are a few reasons why optimizing your website for searches, even if you don’t sell anything online, is helpful.

Local SEO Can Improve Your In-Store Traffic

If you’re working with someone who offers SEO services for small businesses and they aren’t doing any local SEO, you need to look for a better partner. Local SEO adds your neighborhood, city, state, and other local tags to your keywords. This means when someone searches for a business “near me” or for something specific in your location, your business shows up ahead of more generic searches. For example, if you own a clothing boutique in Boston, you’ll be towards the top of the results if you include Boston, Massachusetts, and other local SEO tags in your content.

SEO Puts You and Large Businesses on an Even Playing Field

When someone is searching for a specific product or service, they may not care if it comes from a small business or from a large company, as long as they get it at the best price. You can compete with large businesses, even businesses like Amazon, if people can find you. If you have the right SEO, potential customers will make their way to your website.

It’s Affordable

There are a number of marketing tactics you can use to bring in new customers. However, many of these tactics require, if not money, at least a good amount of time. SEO, on the other hand, is mostly only time-intensive in the beginning. Yes, you do need to monitor your keywords and make tweaks to those that are under-performing, but that’s not a major task. Once your website is up and running, you’ll be getting a good number of inbound leads without any effort. Customers will be coming to you, and that’s always an easier and more affordable way of growing your business.

All Businesses Benefit From SEO

Driving traffic to your website is important no matter what type of business you are. If you’re ready to grow your customer base, it’s time to invest in digital marketing for small business. Contact MacRAE’S today to learn how we can help you.