Why SEO Is Vital to Your Small Business

Local SEO SEO services small business

February 8, 2021 SEO

If you own a small business, you may have prioritized many other things above SEO. You may not even think you need a website, especially if you provide local services instead of products. However, in today’s world where everyone searches online for just about everything, you don’t want to be left out. You also don’t have to add website designer or SEO expert to the many hats you are already wearing. Instead, there are a number of great B2B SEO services out there who can help you. MacRAE’S is one such service that has many small businesses as clients.

Why does your small business need SEO? Here are a few reasons why optimizing your website for searches, even if you don’t sell anything online, is helpful.

Local SEO Can Improve Your In-Store Traffic

If you’re working with someone who offers SEO services for small businesses and they aren’t doing any local SEO, you need to look for a better partner. Local SEO adds your neighborhood, city, state, and other local tags to your keywords. This means when someone searches for a business “near me” or for something specific in your location, your business shows up ahead of more generic searches. For example, if you own a clothing boutique in Boston, you’ll be towards the top of the results if you include Boston, Massachusetts, and other local SEO tags in your content.

SEO Puts You and Large Businesses on an Even Playing Field

When someone is searching for a specific product or service, they may not care if it comes from a small business or from a large company, as long as they get it at the best price. You can compete with large businesses, even businesses like Amazon, if people can find you. If you have the right SEO, potential customers will make their way to your website.

It’s Affordable

There are a number of marketing tactics you can use to bring in new customers. However, many of these tactics require, if not money, at least a good amount of time. SEO, on the other hand, is mostly only time-intensive in the beginning. Yes, you do need to monitor your keywords and make tweaks to those that are under-performing, but that’s not a major task. Once your website is up and running, you’ll be getting a good number of inbound leads without any effort. Customers will be coming to you, and that’s always an easier and more affordable way of growing your business.

All Businesses Benefit From SEO

Driving traffic to your website is important no matter what type of business you are. If you’re ready to grow your customer base, it’s time to invest in digital marketing for small business. Contact MacRAE’S today to learn how we can help you.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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