What Makes People Visit Websites These Days?

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March 12, 2021 SEO

Have you ever wondered why exactly someone is visiting your website? That’s a question many digital marketing services in Toronto try to answer because it can help improve SEO. In most cases, a person visits a website because they want to know something. They’re searching for information. However, there are a number of other reasons someone could be on your website.

They Want to Buy Something

If your website is an eCommerce site, it’s likely people are visiting it because they want to buy one of your products. Even if you’re not selling anything online, someone may be on your site to learn more about your services so they can hire you. In this case, their reason for visiting may be a combination of wanting to gather information and purchase something.

They’re Looking for a Nearly Place to Visit

If you own a restaurant or have a physical store, someone may want to determine your location so they can visit you in person. Many people who search for things like “burger place near me” or “florist in (city)” are looking for businesses that are specific to a certain location because they want to go to that business.

They Want to Learn a Skill

When people search for tips on repairing their toilet or growing vegetables, they are looking to learn a skill. They want to know how to do something. This is different from wanting to learn something. Those searches are typically looking for knowledge, while these searches are looking for practical information they can apply to something right away. There is a difference, and a good digital marketing company in Toronto will know how to make the most of that difference to improve your SEO.

They Want Something Fun

Sometimes, people go online just to have fun and be entertained. Many searches related to movies, music, and games are done because the person is looking for entertainment. This may not necessarily be relevant to your business, of course, but you may still be able to make use of some of the keywords in these types of searches.

They Want Inspiration

Some people do turn to the internet when they need inspiration. This could be anything from wanting a new recipe to looking at photos or videos to help inspire new art. It can even include sharing art with others. While there are plenty of things in the real world that offer inspiration, going online allows people to be inspired by sights and sounds from around the world and beyond.

Of course, sometimes people click on a website just because they’re bored and don’t really have anything else to do. Even then, a top digital marketing agency in Toronto like MacRAE’S can use that to your advantage. If you’re ready to bring more people to your website, we’re here to help. Contact us today to see what we can do for you.