What Makes a Good SEO Program?
First of all, we should probably define SEO for those uninitiated. Everyone knows what it is, even if they are unaware of the acronym. SEO stands for search engine optimization. It is what brings back the specific results for any web-initiated search. It is also why when you search for nearby state parks, the results coming back aren’t full of best tattoo parlors. That would be annoying, right? So, now that you know what SEO is, what makes SEO for dentists so important?
If your business is not using SEO optimization, then those search results will not include your company. And if by some miracle it does include your company, it will not be listed at the top of search results. That means you are missing out on potential customers and possible sales. Which boils down to costing you money. The same thing can be said for dental practices. SEO marketing for dentists works the same way. It increases your visibility on the web which translates to site traffic, which in turn translates into more patients.
What Will SEO for Dentists Do for My Dental Practice?
As with any industry, dental practices are in competition with one another. Without a good web presence and a low ranking in search engine hits, patients will not notice your practice. Just a few of the benefits are listed below:
- Improve Existing Dental Practice Website
- Increase Dental Practice Searchability
- Build Trust and Credibility
- Increase New Patients
Improve Existing Dental Practice Website
If your website is clunky or has a lot of errors associated with it, customers will avoid using it. This is bad news for customer retention. This is also true if your site is not mobile friendly. More people search the web from their phone than from any other digital device.
Increase Dental Practice Searchability
Searchability has to do with where your site shows up in web searches. If your site comes up 502, no one will notice. If it is the first one listed in the results page, everyone will.
Build Trust and Credibility
With your site cleaned up and providing meaningful information, customers will come to trust your site. It is important to offer about us and contact us sections on the webpage so visitors can get to know you and your practice. This builds confidence and trust with potential patients.
Increase New Patients
It should go without saying, that when customers move to a new area, they will be looking for dentists near them. With increased SEO capability, your site will appear higher in the results, resulting in new patients.
SEO for dental office is key to your dental practice and its success. Contact MacRAE’S today for more detailed information.