What Does Your ECommerce Site Need to Succeed?

ecommerce Ecommerce Website website

December 18, 2020 Web Design & Development

Building and maintaining an eCommerce website can be incredibly fulfilling and lucrative. In fact, statistics from Orbelo reveal that over 2 billion people are buying products from eCommerce websites. That is approximately 25% of the world's population! Furthermore, eCommerce studies prove that this figure is expected to increase, and reach up to 43% by the year 2040!

Whether you already launched an eCommerce site, or just starting an eCommerce presence, consulting a website designing company can save you a tremendous amount of time and money. Why? Because partnering with experts who already have their finger on the pulse of online purchasing trends gives you a high advantage over competitors and allows you to avoid mistakes while focusing on eCommerce success.

Top Tips for a Successful Ecommerce Website

When it comes to constructing an eCommerce website, particular attention must be paid to planning. Implementing proper strategies from the start can ensure long-term success, and also prevents damaging pitfalls. Knowing this, our eCommerce web design agency has formulated a power-packed checklist for your benefit to get you on the right track to designing an eCommerce website that is prolific and profitable.

Keep it Simple

Too often (especially newcomers to eCommerce) web builders overcomplicate the design of an eCommerce website. Many bells and whistles on a website are unnecessary and even distracting. Apps that show real-time visitors, or the phases of the moon, or today's date; all of these are needless features. In fact, superfluous apps can conflict with the functionality of your website and cause major problems such as slow load times and errors during the customer purchasing process. So when it comes to eCommerce web designing, always follow this rule: Simpler is better.

Speed is Key

Studies show that an average of 53% of mobile users will click out of a website if it does not load within 1-2 seconds. That means if your eCommerce website takes 3 or more seconds to load, you are losing visitors, or worse, losing a lot of potential customers. Streamlining website load times for optimal speed can depend on many variables. That's when partnering with an eCommerce web design company can be invaluable. Experts in digital efficacy like MacRAE'S can identify what is causing a sluggish website and implement solutions to get it up to speed so visitors stay happy and keep shopping your site.

Solid Search Features

It may seem obvious, but having a superior search function is a commonly overlooked function on many eCommerce websites. There is nothing more irritating for your potential customers than to have inferior search results when seeking something specific from your offerings. You might think having a generic search bar is sufficient; think again. Most search plugins are painfully ineffective and often useless. Even worse, some search features aggregate results from other sources from the internet which could be your competitors. A savvy website designing company like MacRAE'S knows how to install a fully integrated, highly functional search feature on your site that your customers will love.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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