Using Online Marketing to Dominate the Competition

March 28, 2017 Digital Marketing

Without question, online marketing is the best way to dominate your competition, regardless of your industry or company size. To accomplish this goal, you have to stay relevant, which comes from being aware of evolving online marketing trends. To leverage the most effective techniques available, it is important that you work with a professional online marketing agency in Toronto.

Video Advertising

Although video ads were not the first go-to solution for a long time, they are now. This is primarily due to the introduction of mobile marketing. While there is still a place for written content in today’s market, most people do not have the time to read lengthy blogs and articles. Instead, they rely on quick and to-the-point messages via a smartphone. For you, this opens doors of opportunity in relation to video advertising.

Unlike more standard forms of advertising, video ads can be produced without the expense of using large and complex equipment. Among the different trends in online marketing, video advertising is one of the hottest. In fact, experts predict that it will continue to be an important part of advertising long into the future. If you would like to incorporate video advertising in your marketing campaign, but have no idea how to get started, a digital agency in Toronto can help.

Focus More on Quality Content

Generating high-quality content on a consistent basis is another way to edge past the competition. Whether in the form of an article, blog, email, white paper, or something else, quality is the defining factor. By putting in a little more time and effort into enhancing the quality of your content, your brand awareness will increase substantially. Well-written content with the appropriate keywords incorporated will also help improve your search ranking. In no time, both your current and potential customers will see you as an expert in your field.

The most important thing to remember when creating content is that it must be written around topics that are definable and valuable. In other words, you want your targeted audience to feel as though your content helped them learn something or that it solved a problem. Therefore, avoid creating content that comes across as being too sales-oriented.


One of the top-rated digital agencies in Toronto can provide you with assistance in making your website mobile-friendly. Not only will this ensure that your users have a positive experience, it is now required by the latest Google algorithm. With millions of people using mobile devices to search, read information, and buy, you could lose a tremendous amount of business to your competition if your website is not mobile-friendly.


For professional services, our team of experts at MacRAE’S would love to help. We offer years of experience and expertise for each of the areas mentioned, as well as others. Please contact us today so that we can get started in devising the perfect plan for your business.