Using Online Marketing to Dominate the Competition

March 28, 2017 Digital Marketing

Without question, online marketing is the best way to dominate your competition, regardless of your industry or company size. To accomplish this goal, you have to stay relevant, which comes from being aware of evolving online marketing trends. To leverage the most effective techniques available, it is important that you work with a professional online marketing agency in Toronto.

Video Advertising

Although video ads were not the first go-to solution for a long time, they are now. This is primarily due to the introduction of mobile marketing. While there is still a place for written content in today’s market, most people do not have the time to read lengthy blogs and articles. Instead, they rely on quick and to-the-point messages via a smartphone. For you, this opens doors of opportunity in relation to video advertising.

Unlike more standard forms of advertising, video ads can be produced without the expense of using large and complex equipment. Among the different trends in online marketing, video advertising is one of the hottest. In fact, experts predict that it will continue to be an important part of advertising long into the future. If you would like to incorporate video advertising in your marketing campaign, but have no idea how to get started, a digital agency in Toronto can help.

Focus More on Quality Content

Generating high-quality content on a consistent basis is another way to edge past the competition. Whether in the form of an article, blog, email, white paper, or something else, quality is the defining factor. By putting in a little more time and effort into enhancing the quality of your content, your brand awareness will increase substantially. Well-written content with the appropriate keywords incorporated will also help improve your search ranking. In no time, both your current and potential customers will see you as an expert in your field.

The most important thing to remember when creating content is that it must be written around topics that are definable and valuable. In other words, you want your targeted audience to feel as though your content helped them learn something or that it solved a problem. Therefore, avoid creating content that comes across as being too sales-oriented.

Mobile-Friendly

One of the top-rated digital agencies in Toronto can provide you with assistance in making your website mobile-friendly. Not only will this ensure that your users have a positive experience, it is now required by the latest Google algorithm. With millions of people using mobile devices to search, read information, and buy, you could lose a tremendous amount of business to your competition if your website is not mobile-friendly.

Conclusion

For professional services, our team of experts at MacRAE’S would love to help. We offer years of experience and expertise for each of the areas mentioned, as well as others. Please contact us today so that we can get started in devising the perfect plan for your business.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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