Using Data-Driven Marketing as Part of SEO Optimization in Toronto

January 12, 2018 SEO

Marketing continually changes, which is why it is in your best interest to work with a firm that specializes in SEO optimization in Toronto. Although experts utilize a host of tactics, there is a lot of focus on both on-page and off-page SEO. In particular, data-driven marketing is tremendously beneficial. At the same time, this strategy comes with several challenges.

The good news is that a reputable firm that provides search engine optimization in Toronto can overcome virtually any obstacle, which ensures that you have a stronger and more efficient campaign. For the implementation of data-driven marketing, professionals use several specific techniques, including the examples below.

  • Dedicated Team – Because this particular SEO strategy involves a significant amount of data handling, a team of dedicated and experienced experts is critical. A top-rate firm deals with the various aspects of both on and off-page SEO on your behalf.
  • Achieving Goals – When it comes to data-driven marketing, the one mistake that people seem to make most is focusing only on numbers. For this strategy, data and numbers are essential for identifying your goals as well as the KPIs that affect them.
  • Understanding Customer Experience – For achieving online success, you need insight into what your customers experience. An excellent way to accomplish this is by using a customer identifier whereby different sources of data get connected at the record level. As a result, you will see customer activity at both the POS and dealer channel. You will also get information specific to referrals, recommendations, warranties, renewals, and even purchases made.
  • Appropriate Channels – By reviewing data, a firm with in-depth knowledge of search engine optimization in Toronto can make connections with valued customers. It also uses the right channels when sending out messages. Overall, the expert utilizes the appropriate social media channel as a way of reaching people who have interest in your particular product or service.
  • Outcome Predictions – Although SEO experts do not have crystal balls, they do have analytical models for predicting the outcome of data-driven marketing efforts. They can also determine the right method of optimization, which, in turn, enhances performance.

At MacRAE’s Marketing, we rely on these and other data-driven strategies to ensure that you get the desired results. By contacting us today, we can get started on designing and developing a marketing campaign that will take your business to a new level of success.