Using Data-Driven Marketing as Part of SEO Optimization in Toronto

January 12, 2018 SEO

Marketing continually changes, which is why it is in your best interest to work with a firm that specializes in SEO optimization in Toronto. Although experts utilize a host of tactics, there is a lot of focus on both on-page and off-page SEO. In particular, data-driven marketing is tremendously beneficial. At the same time, this strategy comes with several challenges.

The good news is that a reputable firm that provides search engine optimization in Toronto can overcome virtually any obstacle, which ensures that you have a stronger and more efficient campaign. For the implementation of data-driven marketing, professionals use several specific techniques, including the examples below.

  • Dedicated Team – Because this particular SEO strategy involves a significant amount of data handling, a team of dedicated and experienced experts is critical. A top-rate firm deals with the various aspects of both on and off-page SEO on your behalf.
  • Achieving Goals – When it comes to data-driven marketing, the one mistake that people seem to make most is focusing only on numbers. For this strategy, data and numbers are essential for identifying your goals as well as the KPIs that affect them.
  • Understanding Customer Experience – For achieving online success, you need insight into what your customers experience. An excellent way to accomplish this is by using a customer identifier whereby different sources of data get connected at the record level. As a result, you will see customer activity at both the POS and dealer channel. You will also get information specific to referrals, recommendations, warranties, renewals, and even purchases made.
  • Appropriate Channels – By reviewing data, a firm with in-depth knowledge of search engine optimization in Toronto can make connections with valued customers. It also uses the right channels when sending out messages. Overall, the expert utilizes the appropriate social media channel as a way of reaching people who have interest in your particular product or service.
  • Outcome Predictions – Although SEO experts do not have crystal balls, they do have analytical models for predicting the outcome of data-driven marketing efforts. They can also determine the right method of optimization, which, in turn, enhances performance.

At MacRAE’s Marketing, we rely on these and other data-driven strategies to ensure that you get the desired results. By contacting us today, we can get started on designing and developing a marketing campaign that will take your business to a new level of success.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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