Understanding SEO Reports: Google Analytics vs. In-Platform Reports

If you’ve searched for your business online, you have probably seen your relevant pages as results. Results could include your website, your GMB page, your LinkedIn page, and your Facebook page. However, you may have noticed that Google results don’t always match results for other pages. You may be wondering why this happens and what it means for your business. In this article, we will discuss Google Analytics vs. in-platform reports, and why you should hire a digital marketing agency in Toronto.

What Are the Differences Between Google Analytics and In-Platform Reporting?

To understand the differences between these two types of analytics, you must first understand what they do. Google Analytics is an analytics tool that can be used to track and analyze actions on a website, like the number of visitors, number of page views, and the site’s bounce rate. It is free to use by any webmaster.

In-Platform reports are analytical reports that can track certain data, while Google analytics tracks data for other information. Data sometimes does not add up because of this. In-platform reports are also not as detailed as Google analytics.

However, there are some downsides to Google Analytics. Google Analytics can’t track some of the data like an in-platform report can. Google Ads is an example of in-platform reporting. Google Ads can track calls associated with an ad, while Google Analytics cannot.

Because of how complex analytics reports can be, some people choose to work with a digital marketing agency. Digital marketing agencies know what type of analytics to use to get your advertisements to the right audience.

If you choose to work with a digital marketing agency in Toronto, your company should also filter out irrelevant/spam conversions when sending you the leads. Although Google Analytics records every successful conversion, the number of conversions in the SEO report more accurately reflects how many relevant and impactful leads you received. For example, Google analytics removes what it determines to be invalid clicks. These clicks are then removed from your report, reducing the actual number of clicks you received.

Integrating Google Analytics and In-Platform Reporting for Comprehensive Insights

Digital performance can be viewed holistically by integrating Google Analytics with in-platform reporting. Google Analytics provides extensive data on user activity, website traffic, and conversion metrics. Businesses can better grasp their online presence by combining this with in-platform reporting tools, which concentrate on particular platform metrics like engagement rates, click-throughs, and demographic data. This integration makes it possible to analyze in-depth how various channels contribute to the overall objectives. It makes it possible to correlate in-platform actions with website traffic patterns, providing a comprehensive view of consumer journeys. A synergy like this improves data-driven decision-making, enabling more focused and successful marketing campaigns.

Why Should You Work with a Digital Marketing Agency?

A digital marketing agency will provide expert advice and services that solve complex digital marketing challenges efficiently and on budget. You should consider hiring MacRAE’S as your digital marketing agency. MacRAE’S uses UX/UI enhancements and various on-page and off-page activities to help your business appear sooner through their SEO services.

Services at MacRAE’S include:

• Search Engine Optimization
• Search Engine Marketing
• Website Design Services
• Website Development
• And more!

MacRAE’S can handle any challenge you throw their way. MacRAE’S provides digital marketing services in Toronto, Canada, and they are ready to help you. Contact them today for more information!