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Understanding SEO Reports: Google Analytics vs. In-Platform Reports

Digital Marketing Agency Google Analytics SEO Reports

April 22, 2022 Digital Marketing

If you’ve searched for your business online, you have probably seen your relevant pages as results. Results could include your website, your GMB page, your LinkedIn page, and your Facebook page. However, you may have noticed that Google results don’t always match results for other pages. You may be wondering why this happens and what it means for your business. In this article, we will discuss Google Analytics vs. in-platform reports, and why you should hire a digital marketing agency in Toronto.

What Are the Differences Between Google Analytics and In-Platform Reporting?

To understand the differences between these two types of analytics, you must first understand what they do. Google Analytics is an analytics tool that can be used to track and analyze actions on a website, like the number of visitors, number of page views, and the site’s bounce rate. It is free to use by any webmaster.

In-Platform reports are analytical reports that can track certain data, while Google analytics tracks data for other information. Data sometimes does not add up because of this. In-platform reports are also not as detailed as Google analytics.

However, there are some downsides to Google Analytics. Google Analytics can’t track some of the data like an in-platform report can. Google Ads is an example of in-platform reporting. Google Ads can track calls associated with an ad, while Google Analytics cannot.

Because of how complex analytics reports can be, some people choose to work with a digital marketing agency. Digital marketing agencies know what type of analytics to use to get your advertisements to the right audience.

If you choose to work with a digital marketing agency in Toronto, your company should also filter out irrelevant/spam conversions when sending you the leads. Although Google Analytics records every successful conversion, the number of conversions in the SEO report more accurately reflects how many relevant and impactful leads you received. For example, Google analytics removes what it determines to be invalid clicks. These clicks are then removed from your report, reducing the actual number of clicks you received.

Integrating Google Analytics and In-Platform Reporting for Comprehensive Insights

Digital performance can be viewed holistically by integrating Google Analytics with in-platform reporting. Google Analytics provides extensive data on user activity, website traffic, and conversion metrics. Businesses can better grasp their online presence by combining this with in-platform reporting tools, which concentrate on particular platform metrics like engagement rates, click-throughs, and demographic data. This integration makes it possible to analyze in-depth how various channels contribute to the overall objectives. It makes it possible to correlate in-platform actions with website traffic patterns, providing a comprehensive view of consumer journeys. A synergy like this improves data-driven decision-making, enabling more focused and successful marketing campaigns.

Why Should You Work with a Digital Marketing Agency?

A digital marketing agency will provide expert advice and services that solve complex digital marketing challenges efficiently and on budget. You should consider hiring MacRAE’S as your digital marketing agency. MacRAE’S uses UX/UI enhancements and various on-page and off-page activities to help your business appear sooner through their SEO services.

Services at MacRAE’S include:

  • Search Engine Optimization
  • Search Engine Marketing
  • Website Design Services
  • Website Development
  • And more!

MacRAE’S can handle any challenge you throw their way. MacRAE’S provides digital marketing services in Toronto, Canada, and they are ready to help you. Contact them today for more information!

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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