Tips for Building Your Backlink Strategy

Backlink website reputation

March 2, 2021 Link Building
Backlinking is the digital marketing term for getting sites to link back to your website. Google and other search engines look at backlinking when they evaluate how authoritative and valid your website is. If you have many backlinks from low-quality websites, it will reflect poorly on you. However, when your site has links from established, valid sources, it improves your website’s reputation. That’s why it’s important that you work with a digital marketing agency in Toronto to create a backlink strategy. The better your backlinks are, the higher you’ll rank in searches.

Search for Your Company Name

  The first thing you can do is a quick search for your company name. Obviously, you want to see your own website and social media profiles to come up first. However, look beyond those. You’re looking for other websites that say something about your business. If you find your company name mentioned in blogs, articles, or news stories without linking to your website, reach out to that website and ask that they link to you. In many cases, they will be happy to include a backlink for you.

Check Directories

  Is your website included in a link on Yahoo Business, The Yellow Pages, your city’s local chamber of commerce, and other directories? If it’s not, reach out to these sites and ask that they backlink to you. A digital marketing agency in Mississauga will likely have a list of local directories you can reach out to. Other places to check include professional organizations that you’re a part of and organizations that have given your company an award. Some keep lists of past winners on their websites. Some of these directories and professional organizations have a form where you can submit your company information, including your website. If you’re not on the site, fill out this form so you can get added. Check back regularly to see that you are included, though do note that it may take several days if an actual person has to verify your website.

Leveraging Social Media for Backlink Opportunities

Make the most of social media platforms by taking advantage of their many backlink opportunities. Captivate your audience with captivating content and inspire them to share it on their own accounts. Skillfully utilize hashtags to boost your reach and become a part of relevant discussions. Partner with notable influencers and experts in your industry to promote your content, resulting in organic backlinks. Don't forget to include your website link in your social media bios and posts. By actively engaging in online communities related to your niche, you can draw attention to your website and earn high-quality backlinks.

Contact Suppliers or Customers

  If you purchase supplies from a company that lists some of their major clients on their website, ask them if they would include you and backlink to your site. You can reciprocate by linking to them if they ask. You can also reach out to customers who mention you and your products on their site. Again, you can add a link to their pages in return if you do not already link to them. If you’re a retailer who sells specific brands, reach out to those brands. They may be more than willing to add a link to their “where to find our brand” page if they have one. As one of the premiere digital marketing services in Toronto, MacRAE’S can help you draft a professional email asking for a backlink that you can reuse when needed.
Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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