Why Small Businesses Should Start Investing in a SEM Agency

April 11, 2017 PPC Management

Today, an increasing number of small businesses rely on the SEO services of both an SEO and SEM marketing agency. SEM, which is the acronym for “search engine marketing,” is an excellent way to increase organic traffic, enhance online visibility, and boost conversion rates with SEM for your small business. However, the primary focus of a search engine marketing agency is to improve your online visibility in SERPs, which are search engine results pages.

Typically, SEM achieves results through paid advertising. When searching for the best SEM services, you can look for the top paid search agencies or a pay per click or PPC agency for small businesses. Either way, this is an excellent way to get your website seen by a greater number of prospects, which increases the chance of making more sales that boost profits.

A common misconception is that SEM is no longer viable. In reality, this marketing strategy is very much alive, and in fact, for small businesses, a reputable search engine marketing agency can change the direction of a site from bad to good. Among the many benefits of SEM is the fact that an expert can implement it quickly, thereby getting faster results compared to SEO, which takes time to grow. For exceptional results, it is imperative that you hire an SEM auditing company with experience and expertise specific to this marketing strategy.

Additional benefits worth noting include:

  • Attention-Grabbing –When implemented correctly, SEM gets your audience’s attention at the perfect time in the search or buying process. Up to 90 percent of people who conduct online research already know what they want. Therefore, they use precise keywords to search. If you can get your content and ads in front of prospects actively searching for the type of product or service that you provide, you have a good chance of getting their attention and making a sale.
  • Quick and Seamless Implementation – When using the services of a top PPC agency, SEM gets implemented in a relatively short period and without a great deal of work. Usually, the right professional can have your campaign up and running within hours. As a flexible and configurable solution,  an expert in SEM management for small businesses can make appropriate changes on an ad-hoc basis.
  • Measurability –Another benefit of SEM is its measurability. The professional that you hire can track the campaign’s success, followed by performing an in-depth analysis to optimize the keywords continuously.

Along with SEO strategies, allow us at MacRAE’S to implement an SEO campaign. Considering that you compete with larger companies, your local business needs more visibility, which is what SEM provides. For more information or to schedule an appointment, call us today.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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