Why Small Businesses Should Start Investing in a SEM Agency

April 11, 2017 PPC Management

Today, an increasing number of small businesses rely on the SEO services of both an SEO and SEM agency. SEM, which is the acronym for “search engine marketing,” is an excellent way to increase traffic, enhance online visibility, and boost conversion rates. However, the primary focus of a search engine marketing agency is to improve your online visibility in SERPs, which are search engine results pages.

Typically, SEM achieves results through paid advertising. When searching for the best services, you can look for the top paid search agencies or a pay per click or PPC agency. Either way, this is an excellent way to get your website seen by a greater number of prospects, which increases the chance of making more sales that boost profits.

A common misconception is that SEM is no longer viable. In reality, this marketing strategy is very much alive, and in fact, for small businesses, a reputable search engine marketing agency can change the direction of a site from bad to good. Among the many benefits of SEM is the fact that an expert can implement it quickly, thereby getting faster results compared to SEO, which takes time to grow. For exceptional results, it is imperative that you hire an agency with experience and expertise specific to this marketing strategy.

Additional benefits worth noting include:

  • Attention-Grabbing – When implemented correctly, SEM gets your audience’s attention at the perfect time in the search or buying process. Up to 90 percent of people who conduct online research already know what they want. Therefore, they use precise keywords to search. If you can get your content and ads in front of prospects actively searching for the type of product or service that you provide, you have a good chance of getting their attention and making a sale.
  • Quick and Seamless Implementation – When using the services of a top PPC agency, SEM gets implemented in a relatively short period and without a great deal of work. Usually, the right professional can have your campaign up and running within hours. As a flexible and configurable solution, a SEM expert can make appropriate changes on an ad-hoc basis.
  • Measurability – Another benefit of SEM is its measurability. The professional that you hire can track the campaign’s success, followed by performing an in-depth analysis to optimize the keywords continuously.

Along with SEO strategies, allow us at MacRAE’S Marketing to implement an SEO campaign. Considering that you compete with larger companies, your small business needs more visibility, which is what SEM provides. For more information or to schedule an appointment, call us today.