Website Development

Web Development Services

If you had to list the critical elements that combine to make a business successful, most people would agree that the quality of your products or services and the expertise of your staff would top the list. In today’s digital marketing world, the quality of your website is equally important.

In a bricks and mortar world, location is everything; in the digital age, your website location is global and therefore vitally important for your ongoing visibility.

It’s impossible to overstate the importance of a website to your business, and that’s why you should only trust development of your website to a skilled website development company like MacRAE’S.

A well-designed business website is your first chance – and best chance – to make a lasting impression on a target audience that comes to you online. That could be the result of an organic search or the result of an effective marketing plan that delivers potential customers to your digital doorstep. Regardless how web surfers get to your website, you need to keep them there long enough to ensure they find out all they need to know about your business. That means you have to have a website that offers the following:

  • Ease of navigation
  • Bright bold imagery
  • Clear, concise evergreen content
  • Compelling content updated regularly
  • Mobile responsiveness for all devices

Your biggest competitors are already online. As a result, you need to have a website that outshines the competition. The team at MacRAE’S provides website development with third-party API integrations, and custom functionalities such as an online configurator, booking engines or interactive calendar. In truth, you may not even know what those elements are. Many small businesses don’t; in fact, 50 percent of small businesses don’t even have a website – and probably don’t have much of a future. MacRAE’S is a WordPress development company that offers web development services using other platforms as well. Working with the team, you can quickly determine which of the following works best for your website functionality and design:

  • WordPress
  • Shopify
  • Magento
  • Big Commerce
  • CodeIgniter
  • Laravel
  • Cake PHP
  • Core PHP
  • HTML sites

As a WordPress website development company, MacRAE’S offers expert design capabilities to ensure your website operates the way you need it to. The team at MacRAE’S also offers ongoing website maintenance, website platform upgrades, one-time SEO optimization and monthly SEO programs.

It’s a menu from a company that understands the word service. Keeping up with technology can be intimidating. Your website shouldn’t be. Contact MacRAE’S for a free consultation and put the wheels in motion for the development of an exceptional website. Take your business to the next level with help from MacRAE’S, a leading website development company specializing in responsive web design and an incredible viewing experience.

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Frequently Asked Questions

What are the three main types of SEO?
There are three main ways that SEO is practiced. The first is On-Page optimization. We incorporate keywords into your webpage content as well as into the meta titles and descriptions of your pages. On-Page SEO also involves regular content updates through the form of blogs that include keyword rich content to drive the rankings. The second type is Off-Page SEO, which involves creating backlinks to your site to improve page authority through external business listing sites. Off page SEO also involves optimizing your social media accounts, and regular postings promoting the SEO blogs through them. The final type is Technical SEO, which involves optimizing your site for mobile applications, auditing the speed of your site, and registering your site with webmaster tools. MacRAE’S uses all of these methods to boost keyword rankings and drive quality traffic to your site.
Why is SEO important for my business?
The majority of search engine users are most likely to click on one of the top 5 suggestions that appears. SEO efforts push your business to rank ahead of your competitors and appear above them in search engine results. This allows you to receive a higher volume of traffic showing more potential customers your website. SEO is a long-term strategy that focuses on building and stabilizing your rankings over time. Having a nice website is all well and good, but without SEO efforts, your business will not see as much online traction. It’s also important to note that while SEO is important, if you don’t have a great website backing you up, potential clients will leave your site and choose someone else. In addition to our SEO programs, MacRAE’S offers top quality website design and development services.
How do you make SEO plans?
We start with a free audit of your website to determine the overall health and how much work will need to be done in the backend to optimize it for SEO activities. We then have a free consultation where we discuss which of our programs will be best suited for your website. We set up goals and strategies based on conversations with you about what you want to get out of your SEO efforts.
Can I change my program after I’ve signed up?
Our programs are designed around long-term SEO goals set up during your onboarding sessions. We are happy to help you determine changing goals and broadening the scope of your project, and our projects can scale with your business.
Do I Need Different SEO Strategies for Different Search Engines?
There are subtle differences between the various search engines. However, you can usually focus on Google in your SEO strategy, since most of your target market will make use of this leading search engine. Also, most of the organic traffic is from Google.
Why should I choose MacRAE’S for my SEO?
At MacRAE’S we offer stellar customer service and attention to detail, and we put the success and happiness of our clients before everything else. Our SEO packages are all inclusive, so you don’t pay extra for additional services. Once we receive access to your website, we handle all backend updates and optimizations including monthly blog postings. Our digital marketing team is highly experienced, and have worked with clients from many different and unique fields over the years. We can’t wait to help with your SEO efforts, so get in touch with us for a free website audit and consultation today!

Contact us and let us show you why our clients have so much success.