Sem International

Leverage The Power
Of Search Engine Ads To Reach Customers

Search engines are a major way to drive traffic to your site, so targeting the right audience is an important step.

As a search engine marketing company, MacRAE’s offers a variety of proven SEM services, including PPC management services, Google Adwords management services, and more!

PPC MARKETING (note: Google AdWords is now called Google Ads)

Pay-per-click (PPC) advertising is a cost-effective way to expand your business’s reach. You only pay when someone actually clicks on your ad. To create and manage ads on Google, you need a professional Google Ads management company with years of experience in providing Search Engine Marketing services like MacRAE’S does!

MacRAE’S search engine marketing services can help create a PPC campaign by:

  • Choosing the right keywords to reflect your target audience
  • Creating PPC landing pages that are designed to encourage sales
  • Helping you get the most value from each click
  • Google Ads management services

Social Advertising

This leverages the power of social media networks to target ideal potential customers with effective marketing content.

PPC Remarketing

This feature of Google Ads lets your ads follow people that have already visited your site. It can also target new customers based on demographic information of previous visitors.

OUR VALUABLE CLIENTS

Our success is in the success of our clients! We strive to create effective marketing through PPC management services and more that can boost your profile while also being cost-effective. We hope to help your business and add you to our growing list!

Social Advertising

This leverages the power of social media networks to target ideal potential customers with effective marketing content.

PPC Remarketing

This feature of Google Adwords lets your ads follow people that have already visited your site. It can also target new customers based on demographic information of previous visitors.

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Frequently Asked Questions

What are the three main types of SEO?
There are three main ways that SEO is practiced. The first is On-Page optimization. We incorporate keywords into your webpage content as well as into the meta titles and descriptions of your pages. On-Page SEO also involves regular content updates through the form of blogs that include keyword rich content to drive the rankings. The second type is Off-Page SEO, which involves creating backlinks to your site to improve page authority through external business listing sites. Off page SEO also involves optimizing your social media accounts, and regular postings promoting the SEO blogs through them. The final type is Technical SEO, which involves optimizing your site for mobile applications, auditing the speed of your site, and registering your site with webmaster tools. MacRAE’S uses all of these methods to boost keyword rankings and drive quality traffic to your site.
Why is SEO important for my business?
The majority of search engine users are most likely to click on one of the top 5 suggestions that appears. SEO efforts push your business to rank ahead of your competitors and appear above them in search engine results. This allows you to receive a higher volume of traffic showing more potential customers your website. SEO is a long-term strategy that focuses on building and stabilizing your rankings over time. Having a nice website is all well and good, but without SEO efforts, your business will not see as much online traction. It’s also important to note that while SEO is important, if you don’t have a great website backing you up, potential clients will leave your site and choose someone else. In addition to our SEO programs, MacRAE’S offers top quality website design and development services.
How do you make SEO plans?
We start with a free audit of your website to determine the overall health and how much work will need to be done in the backend to optimize it for SEO activities. We then have a free consultation where we discuss which of our programs will be best suited for your website. We set up goals and strategies based on conversations with you about what you want to get out of your SEO efforts.
Can I change my program after I’ve signed up?
Our programs are designed around long-term SEO goals set up during your onboarding sessions. We are happy to help you determine changing goals and broadening the scope of your project, and our projects can scale with your business.
Do I Need Different SEO Strategies for Different Search Engines?
There are subtle differences between the various search engines. However, you can usually focus on Google in your SEO strategy, since most of your target market will make use of this leading search engine. Also, most of the organic traffic is from Google.
Why should I choose MacRAE’S for my SEO?
At MacRAE’S we offer stellar customer service and attention to detail, and we put the success and happiness of our clients before everything else. Our SEO packages are all inclusive, so you don’t pay extra for additional services. Once we receive access to your website, we handle all backend updates and optimizations including monthly blog postings. Our digital marketing team is highly experienced, and have worked with clients from many different and unique fields over the years. We can’t wait to help with your SEO efforts, so get in touch with us for a free website audit and consultation today!

Contact us and let us show you why our clients have so much success.