Digital marketing strategies that help sign makers get found on Google, AI tools, and everywhere potential clients search
The sign industry thrives on visibility, yet many sign makers struggle to get found online when potential clients search for their services. Business owners looking for custom signage, vehicle wraps, or storefront signs start their search on Google, ask voice assistants for recommendations, or consult AI tools like ChatGPT for local providers. When sign companies lack a strategic digital presence, they lose projects to competitors who show up first in search results.
MacRAE’S works specifically with signage businesses to solve this visibility problem. We understand that sign makers excel at creating eye-catching designs and quality installations—not necessarily at managing complex digital marketing campaigns. Our team handles the technical aspects of getting sign companies found online, bringing qualified leads directly to sign makers ready to serve them.
The buying process for commercial signage has fundamentally changed. Decision-makers no longer flip through phone books or rely solely on word-of-mouth referrals. Instead, 87% of buyers research multiple sign companies online before making contact. They compare portfolios, read reviews, and evaluate expertise—all before picking up the phone. This means sign makers need to make strong first impressions digitally, not just in person.
Traditional marketing methods now struggle to deliver the same results. When a facility manager searches “ADA compliant signage installer near me” after receiving a compliance notice, or when a corporate brand manager researches “multi-location sign companies” while preparing for a retail expansion, they need to find sign companies that appear credible and capable. Digital marketing for sign companies ensures businesses show up at these critical decision moments. MacRAE’S helps signage businesses establish credibility through optimized websites, positive review management, and strategic content that answers common client questions. This positions sign makers as trusted experts rather than vendors competing on price alone.
Digital marketing for sign companies works best as an ongoing commitment rather than a one-time project. Search algorithms constantly evolve, new competitors enter markets, and client search behaviors shift with emerging technologies. MacRAE'S provides ongoing management that adapts to these changes, ensuring signage businesses maintain and improve their online visibility over time. Our AI Visibility Engine™ ensures sign companies appear not just in traditional search results but also when potential clients ask voice assistants for recommendations or consult AI tools like ChatGPT for local service providers. Regular performance reporting shows exactly how digital marketing efforts translate into website traffic, phone calls, quote requests, and closed projects. MacRAE'S works as a true partner, helping sign makers focus on creating quality signage while we handle the complexities of digital marketing that generates consistent business growth.
Get StartedThe best strategy combines local SEO, Google Business Profile optimization, and mobile-responsive design. MacRAE'S manages reviews, creates location-specific pages, and develops content answering signage questions. This generates qualified leads consistently.
Digital marketing should be an ongoing investment customized to business goals. MacRAE'S includes SEO, website optimization, and review management with measurable ROI. Regular reporting shows how marketing translates into closed projects.
Local SEO is critical because 87% of buyers research sign companies online first. MacRAE'S optimizes profiles and directories so businesses appear in top results. This captures high-intent searches from facility managers actively seeking signage.
Results typically begin within 3-6 months with continued improvement over time. MacRAE'S focuses on quick wins like profile optimization while building long-term strategies. Ongoing optimization outperforms one-time website launches.
Sign companies should create educational content about materials, installation, and compliance. MacRAE'S develops content optimized for voice search and AI tools. This positions businesses as experts while attracting organic traffic.
Reviews impact rankings and conversions, with testimonials increasing conversions by 34%. MacRAE'S implements review systems reaching clients after completion. Professional responses build social proof and improve search visibility.
Mobile devices generate 60% of local searches, and 53% abandon slow sites. MacRAE'S ensures fast-loading, tap-friendly websites. Mobile-optimized sites rank higher and convert 5x better.
Google Business Profile appears prominently in local search and map results. MacRAE'S optimizes profiles with accurate information and project photos. Proper optimization increases visibility when clients search locally.
MacRAE'S AI Visibility Engine™ ensures visibility across search engines, voice assistants, and AI tools. We provide ongoing management adapting to changes. Performance reporting shows marketing results in calls and projects.
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