SEO Tactics That Will Take Your Dental Practice to New Heights

dental office dental websites dentists SEO Tactics

October 26, 2020 SEO

The dental industry is booming, and it continues to expand as new, innovative techniques and dental practices become available to dentists and their patients. The fast changes and growth in new dental technology are equal to the ever-evolving practices of online marketing. Due to these rapid advances in dental technologies and online marketing strategies, SEO for dentists is no longer a luxury, it is a necessity.

According to Google research, over 93% of the population start their internet sessions by consulting a search engine. In fact, over 70% of people seeking dental services find their dentist through internet searches. These are tremendous statistics when you consider these are potential patients looking for your dental practice online. SEO for dental websites is critical for increasing visibility, boosting your reputation, and gaining new patients for your dental practice.

Pro Tips About Effective SEO for Dentist Practices

The science of SEO has changed drastically over time and standards from engines such as Google have become more demanding in the effort to serve improved search results. Simply focusing on popular keywords is still a common practice in SEO for dentists. However, there are far more steps and tips to follow for your best SEO results.

For example, focusing on local SEO for dentists is mandatory for your dental practice to be successfully found on internet searches. Keywords and phrases such as "best dentist near me" are the top research terms used by web surfers looking for local dentists online. Keyword optimization is a must, but selecting the correct keywords can make the difference between getting ranked at the top of a Google search or getting left in the dust.

An effective SEO strategy also includes establishing a strong online community. A recent study by Iron Monk Web Solutions examined how a test group of Americans chose their next dentist via online searches. Over 43% of these searchers made their selection based on online reviews. This is where an engaging online social network will give you the advantage over your competitors. Social media is one of the most effective ways to get your patients to talk and share their experiences about your dental practice. This is your key to getting highly valuable ratings and reviews that make future patients pick you from all the other dentists.

Starting a blog is another excellent strategy that will magnetize patients to your dental practice. Writing high-quality articles that are keyword-focused on a regular basis will help secure your brand and enhance your online reputation. A blog is one of the most powerful tactics when it comes to SEO for dental websites.

Do What You Do Best and Let Us Do the Rest

SEO for Dentists That Works

If you are looking to dominate local SEO for dentists or have a global vision for your dental services, MacRAE'S is your solution. We work closely with dental offices and clinics to improve website visibility and increase clientele. MacRAE'S has proven results in our SEO for dental websites. We know how to implement impactful strategies that will make your dental practice successful and flourishing.

As a professional in the dental industry, your time is best spent providing excellent dental care to your patients. Call or email MacRAE'S today so we can discuss how we can handle all your SEO needs so you can focus on what you do exceedingly well, providing superior dental care.