Ranking High on Google with Specialized Websites

B2B SEO services Digital Marketing Services small business seo

May 11, 2021 Digital Marketing

One concern many small business owners have is whether or not they can rank towards the top of a Google search with their website. Small business websites like those focused on local cleaning or junk removal tend to be fairly focused, so they often only appear in a small number of searches. However, even very specialized, small websites can rank at the top of a search. Here are a few tips that will impact websites that revolve around SEO for cleaning businesses and other specialized companies.

Make Certain Your Content is Beneficial to Users

The saying “content is king” is still very true today. While your SEO and keywords are vital to bringing in visitors, Google is just as concerned about good content. Your content should incorporate keywords as naturally as possible, but it’s even more important that the content is informative or helps visitors understand who your business is and why you have the solutions they need.

Evaluate Your Pages

As a new or fairly small business, you may not have very many pages on your website. Do you have all of the pages you need, though? Have you thought about adding something like a FAQ page or a page for reviews? Maybe you could add a blog to help bring in more traffic while also providing information to your visitors. You may find that you can add landing pages for each city your serve or for specific seasons or products/services.

This may seem difficult for a website that revolves around junk removal SEO, but it’s not impossible. Think about what your visitors need to know and add pages where appropriate. Don’t add extra pages just to increase the size of your website, though.

Add Backlinks

Backlinks are links found on other websites that link to you. By mentioning other companies and brands, you may be able to get backlinks to your website. You can reach out to companies you work with and ask that they link to you. Once you have backlinks to one page, you can use internal links to pass the benefits on to other pages on your website.

Make Use of Google My Business

Google My Business does more than just list you in a directory of businesses. It helps your website appear and rank higher in local searches. Be sure you claim your listing and keep your contact information updated.

Need help with SEO for cleaning company websites or expanding your website in general? MacRAE’S is here to assist you with all of your digital marketing needs. We have years of experience we can bring to your marketing strategies. Contact us today to learn more about how we can help your small website rank at the top of a search.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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