Proven SEO Methods for Getting Your Website Endorsed by Google News

February 6, 2017 Technology

Even if you have a professionally designed and developed website, unless it is endorsed by or listed on Google News, you have a limited audience. There are actually several reasons why online businesses do not appear in Google News, but before going into those details, you should consider the following tips to get the content of your site included.

Learning about Google News provides you with a much greater understanding as to why services for SEO in Toronto are so critical in getting your website listed or endorsed. As the name implies, Google News is a site that collects headline and newsworthy stories from literally tens of thousands of sources from around the globe. That information is then displayed on the site for people to read and share.

One thing that makes Google News unique from other news type websites is that the content is based on each user’s preferences and interests. In other words, instead of people getting information on all of the news stories, they set their preferences and select their interests, so only relevant content is provided.

By getting your website listed on or endorsed by Google News, the amount of brand traffic will increase substantially. This will also enhance your online visibility, thereby extending your reach. Although Google News is similar to the Google search engine in that you are required to follow the best practices and guidelines, there are distinct differences. However, following the established guidelines ensures that your content is included, but also that it ranks high.

The more you learn about SEO services in Toronto, the more you will discover that the content on your website must be relevant to your business. In addition, your content must be uploaded in a timely manner, interesting, original, and filled with accurate details. If you feature original and aggregated content, it is important for the two to be differentiated. Otherwise, you would put your website at risk for not being listed on or endorsed by Google News.

Something else of importance is that if your content is in any way overly distracting, it may not be listed. This would include advertisements, videos, and other things in excess. On the other hand, if your content is original, informative, and useful, and if it contains trust signals that include phone numbers, brick and mortar addresses, email addresses, and so on, people trust it. This increases your chances of making it on the Google News site.

Even when getting information from SEO services in Toronto, you must adhere to certain technical guidelines if you want your site included on Google News. As with the Google search engine, this news site uses algorithms that discover and crawl online content. If you pay attention to the set guidelines, there will be no problem but if not, your site could be blocked from getting listed on or endorsed by Google News.

As far as ranking criteria, the majority of the technical guidelines fall in line with traditional SEO in Toronto. However, there are a few factors that are unique to Google News. As an example, anchor links and URLs need to describe the content. In addition, they have to be unique and permanent. As far as the technical criteria, all content must be in the HTML format, since this site does not display or crawl content in PDFs or JavaScript language.

Only news content is displayed on Google News. Therefore, the slightest hint of any business advertisement or promotional content will lead to rejection. If you need help in creating content that will make it on the Google News site or you want assistance with any other SEO strategy, please contact our professionals at MacRAE’S. Our team has the expertise needed to positively impact businesses in a very competitive online market.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
See all Google Reviews

Contact us to explore how we can help your business grow.