Local Search Engine Optimization Services: The Golden Key for Customer Engagement

April 10, 2017 SEO

As a small business, strong customer engagement is critical to success. Local search engine optimization services are the most effective way to enhance engagement with your customers, which helps grow your business. Although farther-reaching optimization strategies are important, you need to give special consideration to local search marketing.

Identifying the most effective digital marketing channels will take your business to a sustainable level of success. Unfortunately, many business owners fail to see that there are tremendous opportunities in their own backyards. Not only does this have a direct impact on website traffic, it fails to engage with the right customers

Increased Number of Qualified Prospects

When using the best local online marketing solutions, more qualified prospects are driven to your website. Working with a reputable marketing source, several methods are implemented. As an example, SEO services will get your website in front of prospects searching for your specific keywords. This same service will help your online business rank high on map listings.

Unlike SEO, which takes time to achieve results, pay-per-click advertising works fast. Local search marketing needs to focus on social media, since sites like Twitter, Facebook, Instagram, Pinterest, and others can drive prospects to your site. Recent statistics reveal that 50 percent of consumers who performed a local search using a smartphone showed up at the business’ physical address within one day, followed by 34 percent of people using a computer or tablet to search.

Increased Customer Engagement

Even affordable SEO services for a small business can have a huge impact on customer engagement pertaining to social media. These same services help build local reviews. Staying current on effective social media strategies is often overwhelming, especially for people without this kind of expertise. However, a reputable local search marketing company can take the reins.

This company will offer an array of local online marketing solutions, including the creation of social media campaigns. It will also provide solutions specific to content marketing and social media management. With SEO campaigns, specific social networks commonly visited by local customers are targeted. With content marketing, articles, blogs, e-books, infographics, and a host of other solutions are developed for your specific local market.

MacRAE’s has been providing services for local and organic searches for years. Instead of getting left behind, we encourage you to learn more about our services and give us a call to change the direction of your business today.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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