Link Building Identified Critical by a Reputable SEO Services Company

May 26, 2017 Link Building

The internet is forever evolving. For that reason, you need to take advantage of what a reputable SEO services company offers. While all SEO strategies are important for achieving success, you need a good link building campaign. In this case, you want to identify a company that offers SEO services for a small business that can help you with link building and other strategies.

The following are some of the most critical aspects of link building as identified by a top SEO company.

  • Determine Your End Game – The only way an expert can create a great link building campaign is by having goals. That means you need to set attainable goals one that help with the ongoing pursuit of links.
  • Organizing Links – While link building is essential, there is no one strategy for all businesses. Therefore, it is important to work with a company that offers customization. As part of this, an expert will consider various things, including your site’s history, reputation, industry, relationships, and more. Even your search and direct competitors, along with your targeted audience and current link profile, come into play.
  • Links of High Quality – For success, the links must be of high quality. Included in this are organic editorial links associated with certain brands. Google is pushing hard to improve search findings through quality link building efforts. Instead of using links that come from a directory listing, which is often discounted by Google, you need legitimate links.
  • Product/Service Identification – To earn links, you need to know what product or service you will offer to your customers. In addition to knowing your industry influencers, you need to create content that is interesting, informative, and useful. For optimal results, be sure that your content includes guides, how-to posts, expanded list posts, and more.
  • Funnel Authority – With links attracted to your site content, you need to funnel authority that goes to different pages. This effort will increase the volume of traffic to your site, which enhances your chance of converting visitors. To funnel authority, links must go to your homepage, products/services page, and your brand name. It is also important to note that these links must contain keywords that coordinate with your ranking efforts.

At MacRAE’s Marketing, we offer a host of SEO solutions, including those that focus on successful link building. Please visit our website or call us today to get started on your link-building campaign.