How User Generated Content Boosts Marketing KPIs

B2B SEO services Digital Marketing Services SEO Agency

April 18, 2021 SEO

One of the ways you can boost your marketing key performance indicators (KPIs) is by making use of user generated content. This type of content can boost your page rankings, ad click-throughs, and your overall income and customer base. If you’re uncertain how to harness user generated content, you may want to reach out to MacRAE’S, one of the top SEO companies in Mississauga, to discuss growing your business through this type of content.

What Is User Generated Content?

Simply put, user generated content is content that appears on the internet that users, instead of you and your team, created. It includes text, images, videos, reviews, comments, and any other content created by someone outside of your company. This content can appear on your website in the form of reviews or comments, but it can also appear on other people’s website and social media profiles, such as when someone posts a photo to Instagram of one of your products.

How Does User Generated Content Boost Your KPIs?

Various studies and reports have shown that user generated content is very effective at boosting SEO and can play a large role in increasing conversions. It’s very cost-effective, too, since users are creating the content and posting it themselves. You don’t need to create anything, nor does any search engine optimization company you’ve partnered with. The work is all done by your customers, potential customers, and others. In fact, you may not even know how much user generated content is being produced about your brand, even if you actively search for it.

How Can User Generated Content Improve Marketing KPIs?

User generated content can help improve your key performance indicators in a number of ways. There are a number of different platforms and tools users can use to create and distribute this content, and all of them can be beneficial to you. It can improve your ranking in searches, drive traffic to your website, and increase your sales. It also helps influence the decision making process and can improve your brand’s trustworthiness.

In addition to improving your page ranking, you’ll also find that user generated content increases the amount of organic traffic your site receives. This traffic includes those who visit via search, paid ads, and even some offline advertising campaigns. Your Google Ads will likely see an increase, too. In some cases, you may even see increases of several hundred percent. More traffic, especially more traffic from users who will have an interest in what you’re offering, will also see your conversion rate increase.

Need some help boosting your website’s search ranking or encouraging user generated content? If so, MacRAE’S is here to help. As an experienced SEO company in Canada, we can assist you with all of your digital marketing needs. Reach out to us today to discuss how we can help.

Sylvie Berube
Sylvie Berube
2023-11-02
The staff is amazing and professional. They take time to understand your business
Marla McNabb
Marla McNabb
2023-11-01
Very knowledgeable and helpful when it comes to SEO and websites
shelly small
shelly small
2023-01-23
MacRAE’S is the perfect choice for anyone wanting to keep their website up-to-date and reliable. They have fantastic customer service and a great technical support team to help you at every step of the way. Highly recommended!
Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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