How User Generated Content Boosts Marketing KPIs

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April 18, 2021 SEO

One of the ways you can boost your marketing key performance indicators (KPIs) is by making use of user generated content. This type of content can boost your page rankings, ad click-throughs, and your overall income and customer base. If you’re uncertain how to harness user generated content, you may want to reach out to MacRAE’S, one of the top SEO companies in Mississauga, to discuss growing your business through this type of content.

What Is User Generated Content?

Simply put, user generated content is content that appears on the internet that users, instead of you and your team, created. It includes text, images, videos, reviews, comments, and any other content created by someone outside of your company. This content can appear on your website in the form of reviews or comments, but it can also appear on other people’s website and social media profiles, such as when someone posts a photo to Instagram of one of your products.

How Does User Generated Content Boost Your KPIs?

Various studies and reports have shown that user generated content is very effective at boosting SEO and can play a large role in increasing conversions. It’s very cost-effective, too, since users are creating the content and posting it themselves. You don’t need to create anything, nor does any search engine optimization company you’ve partnered with. The work is all done by your customers, potential customers, and others. In fact, you may not even know how much user generated content is being produced about your brand, even if you actively search for it.

How Can User Generated Content Improve Marketing KPIs?

User generated content can help improve your key performance indicators in a number of ways. There are a number of different platforms and tools users can use to create and distribute this content, and all of them can be beneficial to you. It can improve your ranking in searches, drive traffic to your website, and increase your sales. It also helps influence the decision making process and can improve your brand’s trustworthiness.

In addition to improving your page ranking, you’ll also find that user generated content increases the amount of organic traffic your site receives. This traffic includes those who visit via search, paid ads, and even some offline advertising campaigns. Your Google Ads will likely see an increase, too. In some cases, you may even see increases of several hundred percent. More traffic, especially more traffic from users who will have an interest in what you’re offering, will also see your conversion rate increase.

Need some help boosting your website’s search ranking or encouraging user generated content? If so, MacRAE’S is here to help. As an experienced SEO company in Canada, we can assist you with all of your digital marketing needs. Reach out to us today to discuss how we can help.