Google Reviews and Local SEO
Local SEO services are crucial for businesses trying to gain a foothold in the community consciousness. Before the internet took over how business was done - word of mouth was the main source of determining a business's success. Negative comments about a business could ruin its reputation. Therefore, it would be likely that businesses would lose customers and revenue would drastically decrease.
In the era of the internet, word of mouth continues to matter and has an immense impact on a business's success. However, the only slight change is how businesses are now very digitized. In other words, word of mouth is replaced heavily by online reviews. The way businesses pop up on the internet matters. This is why local SEO services should assist with ensuring businesses are easily found and at the top of the search engine.
Internet users and search engines all share a common goal. Search engines, such as Google strive to find the best and most accurate information to the user as soon as possible. Meanwhile, users want to receive access to the information they are looking for instantly. When using local SEO services, Google can ensure that companies are at the top of the search engine - easy for users to find.
When you use SEO services in Toronto for a restaurant, three main factors will impact the ranking of the restaurant. These factors are relevance, distance, and prominence. Relevance is determined by the specific search users seek. Distance is determined by how the restaurant is facing the user. Lastly, prominence refers to the reviews a restaurant receives. If a restaurant has tons of highly rated reviews, they are more likely to rank higher than a local competitor.
The Influence of Reviews on SEO
Online reviews significantly determine the ranking of a business on a search engine. A study in 2017 found that Google reviews on SEO increased by 20 percent year to year. With more customers going online to leave reviews, this number continues to grow.
SEO relies heavily on the amount of regular content that is released by businesses. Google’s algorithm thrives on new content to see if a website is active or not. However, staying up with posting schedules is not always feasible. In this case, user-generated content, such as photos, videos, and Q&A related to a business that is shared on social media can create fresh content for search engines.
As mentioned, how a business shows up on a search engine is essential. To ensure a business ranks high on a search engine, SEO companies in Mississauga such as MacRAE’S can assist. MacRAE’S is a trusted SEO company that assists businesses in boosting their visibility when people are in search of businesses and services. For more information, contact MacRAE’S today.