Get the Most Out of SEO by Avoiding Empty Buzzwords

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February 3, 2021 SEO

Buzzwords are those words that marketing teams throw into advertisements, websites, and other copy when they want to make people excited. However, these buzzwords don’t seem to have much value, and they’re often used as filler when a marketing team doesn’t really know what to write. Others make use of buzzwords that seem to be trendy, hoping that customers will pick up on them and see the product or service as a must-buy. But buzzwords are really not helpful to the reader, and the top SEO companies in Mississauga know this.

If you want to get the most out of your SEO, you need to avoid these generic buzzwords that have no real meaning. Here are some of the ways you can do this.

Use Concrete Synonyms

One of the biggest problems with buzzwords is that many customers don’t know what they mean. This is because marketing teams have used these words in so many vague ways that it’s not easy to work out the meaning from context clues. “Innovative,” for example, is a term many advertisers like to throw around, but few people ever actually use the word in their daily conversations. In many cases, you can replace it with “creative.” This is a much more concrete word that everyone understands, and it doesn’t feel like an empty buzzword.

No One Searches for Buzzwords

If you’re looking for SEO services in Toronto, you want to find a team that is going to get you ranked in results that are relevant to your company. You don’t want to rank for buzzwords, so why use them in your copy? Being the top result for “world-class dining solutions” isn’t going to bring customers to your pizza place. Instead, you want to rank in searches like “best pizza” or “pizza near me.” That’s what people are searching for, so that’s what you need to match.

Get Your Message Across

SEO brings visitors to your website, but it’s the content and call to action on the site that converts them into paying customers. If your content is written in a clear, easy-to-understand way that is direct and doesn’t rely on these empty buzzwords, visitors are more likely to understand what you offer. While SEO is vital, you also want to make certain you’re always creating content that is useful to a human, and buzzwords are not.

Ready to begin building your website or revamping an old website to provide better content? You could take a gamble on a company you found by searching for local SEO services near me, or you could work with MacRAE’S, a trusted name in the SEO industry. We’re here to provide everything you need to get online and bring customers to your website. Contact us today to discuss your project.