Digital Marketing vs Traditional Marketing – The Unending Debate

May 25, 2018 Digital Marketing

Before computers, traditional marketing was the only option people had to spread the word about a company, product, or service. In the digital era, some people think there is no place for traditional marketing while others feel differently. Even with digital marketing services in Toronto, you should not automatically discount traditional marketing as part of your overall marketing strategy.

Considering how fierce online competition is today, you need every tool available to succeed. For that reason, start by doing business with a reputable internet marketing company. One with years of experience will hone in on the most effective techniques based on your needs and goals. The expert understands that while online strategies are critical, so are some off-site methodologies.

Benefits of Traditional Marketing

Traditional marketing includes things like radio, television, newspapers, magazines, business cards, billboards, flyers, in-person symposiums, and so on. Basically, any offline method of marketing falls into this category. To see why traditional marketing still plays a key role in the success of online businesses, consider some of the primary benefits.

  • Excellent for reaching a local population
  • Good control in targeting the right audience
  • Securable and tangible
  • Helps build long-term relationships
  • Ideal for targets uncomfortable with the internet

Benefits of Digital Marketing

Due to complexities and ever-changing rules, it is essential that you work with a respected internet marketing company. Using various factors, an SEO expert will determine which digital strategies line up best with your goals and objectives. Some of the techniques include social media, online business networking, paid pop-up ads, blogs and videos, emails, and clickbait links for viral content, among others.

When comparing the benefits of digital marketing over traditional marketing, the latter wins hands down. However, that should not discount the positive aspects of taking a more conventional approach, if combined with modern age initiatives. Following are some of the key reasons why you need an excellent digital marketing strategy.

Reduced Cost – Compared to radio, television, newspaper, and magazine ads, you will spend significantly less on digital marketing. Especially for small businesses, startup companies, and nonprofit organizations, cost savings helps tremendously.

Results in Real Time – Another benefit is that instead of waiting days, weeks, and even months to see results, things happen in real time. For example, if you mail a coupon for one of your products, it has to go through the mail system and once opened, an individual may set it aside until convenient to use. With digital marketing, you can provide an online coupon that someone can apply immediately to your product or service.

Monitoring and Analytics You can see many things in real time that will determine whether you are on track or need to make some adjustments to your site. You can view bounce rates, the time of day when most people visit your site, how many visitors you have, and conversion rates, plus more.

Developing Your Brand – Unlike traditional marketing with limited space, you can use an entire website to market your brand. You have endless possibilities for posting photos, videos, blogs, articles, and more.

Enhanced Control – When buying a magazine, most people find the ads annoying. After all, they bought the publication to read news, gossip, fashion advice, and so on, not to look at ads. However, readers have no control over the ads. As for digital marketing, people can block pop-up ads, delete an email, and bow out of a discussion on social media. When done correctly, this form of marketing will intrigue people without annoying them.

Increased Online Visibility – While local traditional marketing reaches a specific audience, digital marketing reaches the entire world.

Hiring a Trusted Company

MacRAE’s is a trusted search engine optimization company dedicated to taking your success to a new level. Although we are a forward-thinking company, we understand and embrace more traditional strategies, as well. To learn more about our company and the services we provide, please visit our website or call to schedule a free consultation.

Demetrois Alafogiannis
Demetrois Alafogiannis
2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
Franco DiGiovanni
Franco DiGiovanni
2021-04-15
Good quality SEO work for my website. Monthly reports on activities comprehensive but a little complex for a non-SEO person to understand.
Jeff Wiseman
Jeff Wiseman
2021-03-25
Great company! I would highly recommend. The value that they can bring to your organization is worth every penny. Deepak and Rob should get special mention as they have made this journey into SEO for my business very easy. Thank you both!
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