Digital Marketing in Toronto: How Strategies Influence Customer Behavior

March 18, 2017 Digital Marketing

Among the different aspects of digital marketing in Toronto, one of the most fascinating is how various strategies influence the customer’s behavior. Strategies implemented by Toronto marketing agencies have a direct impact on the response of both prospects and existing customers. Because of that, it is essential that you hire the best internet marketing company in Toronto.

As social media marketing continues to grow and expand, it takes the experience and expertise of top Toronto marketing agencies to keep up. These experts stay on top of changes, thereby ensuring they can provide you with the best and most efficient solution. As a result, you begin to see a difference in how customers react.

However, not only does social media marketing influence the customer’s behavior but also vice versa. In other words, just as digital marketing influences the behavior of customers, the customer’s behavior gets impacted by the marketing strategies implemented. For the latter, the expert tracks behaviors, making any necessary adjustments along the way. For either scenario, the following is what you can expect.

  • Standards – Instead of comparing brands with competitors, more people compare preferred brands. Regardless of the industry, product, or service, customers look at things like service, price, quality, and customer satisfaction among the brands that best serve their needs. That means that your business must meet or exceed the benchmark of your competitors.
  • Tolerance Level – With real-time chats, email, text messages, and online postings, customers have an easier time complaining about poor service. Changes in customer tolerance creates challenges of always trying to ensure satisfaction. At the top of the list is ease of service. Your company must become more tolerant but also take the appropriate steps to ensure customer satisfaction while growing the business and retaining your current customer base.
  • Dialogue – Even customer dialogue has changed. Between customer forums and social media, people can quickly help build a business up or destroy it. Word of mouth has always been critical to success, but even more so now. It is imperative to keep communication open with consumers, show patience, listen to what they say, and increase positive customer testimonials.
  • Customer Loyalty – Today’s online customers expect more value for their money. Because the days of consumers accepting poor-quality products and services is over, make sure that what you market is high-quality and that it comes with a solid guarantee.

At MacRAE’S Marketing, we understand the effect of online marketing on customer behavior and the other way around. To enhance the success of an existing business or to get a new business off the ground, give us a call.

Sylvie Berube
Sylvie Berube
2023-11-02
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2023-11-01
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2023-01-23
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2022-07-22
The team at MacRae's is outstanding. What an amazing experience from the initial call to the team meetings and performance reports. The communication and attention to detail are 2nd to none. I can not express my happiness to the move to MacRae's enough. And ofcourse the roi is beyond even what was explained to me. Strongly recommend anyone wanting to have their digital presence illuminated to call immediately!
Pathway Communications Official
Pathway Communications Official
2022-02-04
MacRAE's has been an amazing partner to Pathway Communications for its digital marketing efforts. There we worked with Sakshi who was our Account manager. We have nothing but great things to say for her! She is extremely thorough professional and responsive to any requests we may present. She has the required expertise and experience in the digital marketing space which helped us in getting the desired results. Her team has helped increase our organic sessions on our website with continual month over month increase. Our keyword rankings have increased and we have seen so much more traffic to our website. We cannot thank them enough for all of the hardwork and effort put in to making Pathway's digital presence felt.
DuraSystems Barriers Inc.
DuraSystems Barriers Inc.
2021-06-21
We are very pleased with the excellent service we have received from MacRAE's and specifically our account manager Deepak. Deepak's monthly phone calls to update us on our SEO progress, as well as to inform us of plans that Google may have in the works that could affect our SEO rankings, are extremely helpful in our decision making.
lou alexiou
lou alexiou
2021-06-18
MacRAE's built up our ranking and we got results. Support team is awsome! The monthly meetings and immediate response are invaluable. Thank you Deepak and Rebecca.
Andrew White
Andrew White
2021-06-04
MacRAES' has been our SEO provider for a number of years. When it came time to update our website, we turned to them. Their expertise, reasonable cost and attention to detail has resulted in a website that is fully optimized for new search engine algorithms.
Gene Vincent
Gene Vincent
2021-06-02
I have worked with a lot of Internet vendors. We are so happy to have worked with Deepak and his team of engineers at MacRae. Punctual and productive, the quality of his work falls into the category "none better". We look forward to working with him on future projects...
Robert Dunford
Robert Dunford
2021-05-03
If you need a website and or digital marketing services, MacRAE'S is an excellent choice. (note I work here) The team takes every program very seriously and delivers consistent, high quality recommendations and services to help businesses grow. Our customers come from manufacturing, transportation, dentistry to name a few.
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